Brilliance Brings its American-made Diamond Ring Production to the Next Level

Leading online diamond retailer Brilliance steps up its in-house production to consistently exceed expectations.

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We’d like Brilliance diamonds to become synonymous to great elegance and sophistication...we keep up with the latest production equipment and jewelry-making processes to ensure that we’re always just a few steps toward perfection.

(PRWEB) February 29, 2012

The word ‘brilliance’ brings to mind images of great quality, sophistication, and even magnificence. Brilliance.com, a premier online diamond retailer, has done its best to live up to its name. Known for its top-of-the-line selection of diamond engagement rings and finely-crafted customized jewelry, Brilliance has always taken pride in the quality and sophistication of its products. Brilliance has taken this love for true quality to the next level by purchasing over hundreds and thousand of dollars worth of casting/production equipment to meet the steadily growing demand for diamond jewelry that are nothing short of brilliant.

Creating exquisite and elegant engagement rings not only requires human expertise, but also the perfect equipment to produce best quality jewelry. At the heart of Brilliance’s new production equipment is the Indutherm MC100V casting machine, which can cast platinum, palladium, gold, silver and even stainless steel. The machine uses various casting techniques such as vacuuming, vibration, and poring to produce top-class pieces. The new equipment not only speeds up the production process, but this also lets Brilliance keep its entire jewelry production in-house, ensuring that all items are made in the US. While most companies are outsourcing to save money, Brilliance believes in keeping it in-house to ensure the great quality of products and to allow the flexibility of a quick turn around.

The latest in state-of-the-art casting technology, the MC100V is a compact casting machine equipped with a latest generation induction generator that allows optimum performance. The vibration casting technique ensures better form filling, which creates casts with densities that are greater and more consistent, higher elasticity and greatly reduced porosity. This creates durable, expertly finished jewelry. Also, the MC100V is designed to reach temperatures of 2,000 Celsius very quickly, which means the machine can help save energy while operating at a greater capacity. This efficient and environment-friendly trait of the MC100V helps Brilliance achieve consistent high quality products and deliver elegant pieces every single time.

“We’d like Brilliance diamonds to become synonymous to great elegance and sophistication,” declares Jonathan, Director of Brilliance, “And to do this, we keep up with the latest production equipment and jewelry-making processes to ensure that we’re always just a few steps toward perfection.”

To learn more about Brilliance’s wonderful retail diamond engagement ring selections as well as its customized jewelry service, visit http://www.brilliance.com. And to arrange exclusive interviews and media appearances, please contact david(at)brilliance(dot)com.

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