Purple Announces New Vice President of Marketing

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Purple Communications™, Inc., the leading provider of innovative communications for people who are deaf or hard of hearing, has named Bob Daniels vice president of marketing.

Purple, the leading provider of video relay service for deaf, vrs, announces Bob Daniels as VP of marketing

Purple Announces New VP of Marketing Bob Daniels

We are extremely pleased Bob has joined our leadership team and I am confident he will bring a very fresh perspective to Purple and our consumer brand.

Purple Communications™, Inc., the leading provider of innovative communications for people who are deaf or hard of hearing, has named Bob Daniels vice president of marketing.

Daniels oversees all aspects of Purple’s marketing, public relations and communications strategies and initiatives, including Purple Video Relay Service (VRS)*, Purple Video Remote Interpreting (VRI)*, on-site interpreting* and ClearCaptions*.

“We are extremely pleased Bob has joined our leadership team and I am confident he will bring a very fresh perspective to Purple and our consumer brand," said Chief Executive Officer John Ferron. “Bob brings both personal life experience and professional expertise to the table – an essential component for engaging and connecting with our consumers.”

Before joining Purple, Daniels served as a strategic advisor and consultant to many companies, including Purple. He provided marketing expertise to Relay services including Arizona, Washington, and California. He assisted NeuStar with public relations efforts and provided communication facilitations with numerous agencies and educational institutions. Daniels also worked in Gallaudet University’s public relations and development offices.

Daniels' responsibilities include developing, overseeing and implementing innovative marketing and public relations strategies that align with Purple’s mission to develop fast, easy and convenient communications solutions and services for deaf and hard-of-hearing individuals and businesses.

“I have been using Relay since its inception and have strong first-hand experience with it. I am honored to work with Purple and believe this is the best Relay service provider,” said Daniels. “I look forward to getting word out to all deaf and hard of hearing people about what they are missing if they are not using Purple!”

About Purple

Purple Communications, Inc. is a leading provider of video relay and text relay services, on-site interpreting services and video remote interpreting. Offering a wide array of options designed to meet the varied communication needs of businesses and customers, Purple’s vision is to enable free-flowing communication between people, inclusive of the differences in abilities, languages or locations. For more information on the company or its services, visit http://www.purple.us. Purple, P3, the hands logo and the Purple logo are registered trademarks of Purple Communications, Inc. Other names may be trademarks of their respective owners.

  • Purple Video Relay Services (VRS) provides deaf and hard-of-hearing individuals and business owners a means to communicate over video desktop and mobile devices with hearing individuals in real time using American Sign Language (ASL) interpreters. This service is free to our deaf and hard-of-hearing customers. To see how Purple VRS works, [click here.
  • Purple Video Remote Interpreting (VRI) is a convenient, on-demand or scheduled sign language interpreting service delivered over a live Internet video connection. With certified interpreters, clear audio and high-quality video, it’s as if the interpreter is in the room with you. For more information, click here.
  • Purple On-site Interpreting has an excellent reputation for providing the industry’s best interpreters. Courteous, professional and experts in ASL, Purple interpreters are available to interpret for any occasion or event. For more information, click here.
  • ClearCaptions™ is a live telephone captioning service. An effective job accommodation for employees with hearing loss, this service has zero installation or usage costs, works on existing popular telephone systems and can make an immediate impact on the nearly 20% of working adults in the U.S. who have some form of hearing loss. For more information, click here.

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Theresa Hong
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