With the right targeted lead list, qualified borrowers can be direct mail marketed to and response rates will be high.
Indianapolis, Indiana (PRWEB) February 29, 2012
Premier Advantage Marketing customers are already taking advantage of the influx of new prospects that will be looking to refinance under the updated HARP (Home Affordable Refinance Program). The estimates are around 6.7 million households may qualify under the new HARP 2.0. The new plan changes the LTV requirements from 125% to include borrowers with 80% or more LTV on their homes. “With the right targeted lead list, qualified borrowers can be direct mail marketed to and response rates will be high,” said Tom Emmerson, VP of Sales and Operations at Premier Advantage Marketing.
Mortgage Brokers are prepping their marketing teams to direct mail market to this captive audience. “The marketing teams may be hesitant to spend the marketing money because the poor response to HARP 1.0,” says Emmerson. “With the LTV requirements lifted, it makes perfect sense that these borrowers are looking for a way out.”
In preparation for the eligibility of the borrowers some of Premier Advantage Marketing customers are getting their mailers out to the prospects. “They are getting good responses because these borrowers are looking for someone to help them and the one who asks for their business is getting it,” Emmerson added. Customers have been able to use the finely tuned lead lists from Premier Advantage Marketing to get the best response for the marketing money that they spent.
“There are some states this targeted direct mail campaign works better in than others, but with the equity restrictions lifted all states are benefiting,” says Marla Boring, Marketing and Business Development Strategist. “This is an opportunity to get in dialogue with the customers regardless of which program they end up going with,” adds Boring. “The customers do not understand all the nuisances of the refinance program and they may not qualify, but the loan officers that help the customer into a better situation will be the ones who get the referral business.”
Direct mail is the marketing workhorse that is effective, “but not as a one time bullet”, says Emmerson. “The marketing teams that are getting their mail out and filling the mailbox with branding messages and information, are the companies we have seen grow,” he adds.
About Premier Advantage Marketing
Premier Advantage Marketing, a division of Budco, leads the way in managing and executing strategic direct mail marketing campaigns. With more than 30 years of experience in direct mail, they have a powerful understanding of the messages that impact consumers. The customer service, production and creative teams of professionals that are Premier Advantage Marketing lead the way in managing and executing successful direct mail marketing campaigns. With dedication to implementation and attention to detail, projects become successes as they move from development to prospects mailboxes.
Premier Advantage Marketing clients get the resources of a big corporation with the fast turnaround time and one-on-one attention of a small business. Whether the goal is to sell more products, build stronger relationships, or feature new services, direct mail helps achieve these goals. Learn more about direct mail and marketing strategies at Premier’s direct marketing blog at directmailmarketing101.com.