Insite Software Sees Strong Demand for B2B Ecommerce at Infor Distribution User Event

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Sessions led by Linda Taddonio draw record number of attendees and share proven next generation B2B ecommerce strategies

Linda Taddonio, Chief Ecommerce Strategy Officer, Insite Software

Linda Taddonio, Chief Ecommerce Strategy Officer, Insite Software

...sessions shared proven B2B ecommerce strategies that addressed 'The Effect' within B2B ecommerce, using innovative business models to open new sales channels, leveraging social marketing to build community, and measuring ecommerce ROI.

Insite Software, a leading provider of B2B and B2C ecommerce platforms and shipping solutions, today announced that manufacturers and distributors at a recent Infor distribution user event attended B2B ecommerce presentations by Linda Taddonio, Chief Ecommerce Strategy Officer of Insite Software, in record numbers. Her sessions shared proven B2B ecommerce strategies that explored how to address “The Effect” within B2B ecommerce, use innovative business models to open new sales channels, leverage social marketing to build community around B2B ecommerce, and measure an ecommerce site’s return-on-investment. Insite Software extended a special offer to Infor SX.enterprise, Infor FACTS and Infor A+ users at the event by offering a complimentary two-hour ecommerce consultation via phone to jumpstart the development of a unique B2B ecommerce strategy for their organizations.

During each session, Taddonio shared how a successful B2B ecommerce strategy can:

  • Transition 95 percent of incoming orders to ecommerce within three years.
  • Expand company sales by 25 percent through targeted on-boarding strategies.
  • Increase the average number of products on an order by one line item to realize substantial increases in revenue.
  • Regain 10 percent of lost customers using targeted promotional campaigns.
  • Replace all print catalogs with customer-specific online catalogs.
  • Launch a multi-site web strategy from one platform to better reach highly targeted vertical markets.

“Manufacturers and distributors are looking for answers to their B2B ecommerce strategy questions, including how best to start their initiative and who to include from their organization,” stated Taddonio. “With Insite Software’s years of expertise in B2B ecommerce and Infor ERP systems, we are uniquely qualified to provide these answers and share proven strategies that have helped organizations increase sales and efficiency while cutting costs. The attendees at this distribution event demonstrated that B2B ecommerce is of great importance to their overall growth in 2012 by their overwhelming attendance at our sessions.”

Insite Software’s InsiteCommerce solution is the leading B2B and B2C ecommerce platform for enterprise organizations in manufacturing, distribution, and retail. Built with the unique workflows and business rules of these industries in mind, InsiteCommerce provides deep integration with leading ERP systems including Infor SX.enterprise, Infor FACTS, and Infor A+.

To learn more about InsiteCommerce for Infor ERPs, visit

About Insite Software:
Insite Software is a leading provider of B2B and B2C ecommerce platforms and shipping solutions, serving more than 900 customers, design agencies and .NET development firms across the globe. Headquartered in Minneapolis, Minnesota, Insite Software’s solutions are used by leading manufacturers, distributors and retailers to sell and distribute their products to dealers, franchisers, stores, contractors, consumers and others. Insite offers ecommerce solutions for companies at all stages of adoption and addresses the unique needs of B2B and B2C sites. InsiteCommerce’s ecommerce development platform offers .NET and other development firms an advanced toolkit to become self-sufficient and deliver more ecommerce projects in a short period time. InsiteCommerce is fully integrated with a wide range of cloud platforms, CMS, CRM, and ERP providers including Epicor, Infor, Microsoft, Sage, SAP, Sitecore, and Windows Azure. More information is available online at, by phone at 866.746.0377, by email at info(at)insitesoft(dot)com, or on our blog.


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Rachel Rodenborg
Insite software
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