Medical Business Resources Appoints Robert A. Friedman Chief Operating Officer

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Medical Business Resources, Inc. (MBR) announces the appointment of Robert A. Friedman to the position of Chief Operating Officer.

Medical Business Resources, Inc. (MBR), a comprehensive healthcare revenue management company, announces the appointment of Robert A. Friedman to the position of Chief Operating Officer.

Friedman comes to us from The North Highland Company, a global management and technology consulting firm, where he was a principal and healthcare lead for the Denver office. Friedman brings over 30 years of revenue cycle, strategic planning, organizational development and project management experience to MBR. In his new role, Friedman will oversee all operations and business development activities.

“I am very pleased to make this announcement,” MBR Founder and CEO Eric Whitrock said. “Rob’s extensive knowledge and experience in the healthcare industry will support MBR’s mission to empower healthcare organizations with business intelligence and revenue optimization solutions to transform their organizations.”

Prior to joining The North Highland Company, Friedman was Managing Director of Strategy and PMO for the Northern California Region of Kaiser Permanente Revenue Cycle. He held previous positions as Vice President for Performance Solutions, Revenue Management Division at Centura Health Colorado, President of R.A. Friedman & Associates Consulting, principal with Hein + Associates, and senior manager with Deloitte & Touche.

“I am honored to join the senior management team at MBR,” Friedman said. “Their mission is to assist healthcare organizations improve revenue cycles and secure their financial viability. I look forward to a long and fruitful association with this dynamic company,” he said.


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Maribeth Neelis
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