(PRWEB) February 29, 2012
Atwood Consulting Group, consultants to the health club industry, is announcing the expansion of its start up services to include a more in depth approach to feasibility studies. This enhanced approach will focus on the methodology known as the Monti Carlo simulation which provides more rigorous sensitivity analysis.
This added layer for feasibility studies provides a predictive margin for error and improves the decision making process. Along with added feasibility study accuracy, ACG is also moving into business case analysis to further support the pro forma stage and start up stage for health clubs, fitness clubs and other related wellness entities.
John Atwood says, “This feasibility service can be used for a specific site or to support the process of identifying an ideal location. Atwood goes on to say “We are trying to get independent start ups to be as objective and analytical as the big club chains when it comes to this most important of all decisions - Location. There remains a bias for putting a club in one’s home town when the town next door may be the right place to be. When it comes to the feasibility of a health club what is remarkable is that many club developers don’t want to commute when they put in hundreds of thousands of dollars, but they are more than happy to drive for an hour each day to a salary job – this thinking is just upside down."
The Atwood Consulting Group which offers comprehensive consulting services holds firm that feasibility analysis is the key to developing a successful business. Without the right location and the right market mix all the skilled management will not make a winner.