Dominion Dealer Solutions Wins 2012 PCG Spotlight Award

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Be Back Mobile App recognized for excellence in innovation at 2012 NADA Convention

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Dominion Dealer Solutions announced today that its Be Back Mobile App has been recognized with a 2012 PCG Spotlight Award from Pasch Consulting Group. The Spotlight Awards, which recognize excellence in innovation for recently released automotive marketing products, were handed out at the 2012 NADA Convention.

The Be Back app, a white-labeled mobile application branded for each dealership, is a mobile glove box app designed to help consumers manage their vehicle’s maintenance needs from one device. This automotive industry-exclusive mobile app is designed to grow and enhance dealer-consumer relationships by giving vehicle management oversight on the owner’s mobile device. The Be Back app is available for both the iPhone and Android. Each dealer-branded version can be downloaded directly through iTunes or the Android marketplace.

Google Analytics, used by thousands of dealers across the United States and Canada, are showing significant increases in visitor traffic from smartphones. The Be Back app provides customers quick, 24/7 access to dealership information, appointment scheduling, services history, vehicle recall notifications and maintenance reminders. This app creates an innovative opportunity for dealers to stay better connected with customers while increasing brand recognition and customer retention.

“This Spotlight Award and recognition by PCG are a testimony to the growing importance of mobile technology in the automotive industry,” noted Glen Garvin, group general manager for Dominion Dealer Solutions. “We appreciate PCG’s recognition, and will continue our development dialogue with dealers and auto consumers to build effective marketing and merchandising solutions.”

“Dealers looking to engage consumers who use their mobile devices as the primary source of communications will be best served by getting a demonstration of the Dominion Be Back app,” said Brian Pasch of PCG Consulting, “Dealers who ignore mobile users do so at their own peril.”

For more information about the Be Back Mobile App, please visit http://www.drivedominion.com/automotive-dealer-mobile-app.html
About the Spotlight Awards

The Spotlight Awards are chosen by the PCG Consulting team comprised of automotive marketing and technology veterans who have come together to provide vendor-neutral recommendations to car dealers. The team looks for products and services that best serve the automotive community based on a variety of criteria including technology, ease of use, capabilities, and more.

Award winners receive an engraved crystal trophy to commemorate their outstanding accomplishments.

About PCG Consulting, Inc.

PCG Consulting Inc. was formed to help dealers who need assistance in creating effective processes, measurement standards, and intelligent reporting for their business operations. The consulting team is comprised of automotive industry experts who will provide vendor-neutral recommendations for products and services that can assist dealers to increase sales and profits.
http://www.pcgconsultingservices.com

About Dominion Dealer Solutions

Dominion Dealer Solutions helps car dealers attract, retain, and service customers for life. Dominion Dealer Solutions' marketing performance system includes: lead generation, mobile apps, reputation management solutions, web-based customer relationship and lead management tools; custom digital marketing tools including websites, SEO, SEM, digital advertising and specialized data aggregation; and inventory management analytics including market reports. Every OEM and more than 60 percent of auto dealers nationwide utilize Dominion Dealer Solutions' technologies to solve their marketing challenges. For more information, visit our website, friend us on Facebook or follow us on Twitter.

Dominion Dealer Solutions is a division of Dominion Enterprises, a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, employment, parenting, travel, and daily deals industries. Headquartered in Norfolk, Va., with 3,300 employees in the United States, Canada, England and Italy, the company provides a comprehensive suite of technology-based marketing solutions, more than 60 market-leading websites, and 280 magazines. For more information, visit http://www.dominionenterprises.com.

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Peyton Hoffman
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