Greenbaum Expands its Franchise Recruitment Focus to Lead Generation

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Award-winning agency continues to grow recruitment success for national brands.

Greenbaum Marketing Communications has announced its aggressive move into lead generation, with a host of leading franchise brands already as clients. The award-winning franchise marketing firm has gained a reputation for online lead generation and some of the most acclaimed recruitment websites in the industry. Their focus on franchise recruitment is a natural evolution for the agency and their expansion of services will include innovative online strategies, geo-targeting, media plans, conversion, referral, SEO services and more.

“Our clients are seeking a company that can tailor highly-successful programs that target their most qualified candidates cost effectively,” states Martin Greenbaum, CFE (Certified Franchise Executive), president and founder of Greenbaum Marketing Communications. “Drawing from my experience on the franchisor side and with over 20 years of franchise experience, we have little to no learning curve other than understanding what makes each franchise opportunity unique. Aside from setting structure for brand positioning and key messaging, we leverage the emotional and intellectual reasons why candidates are looking to venture into franchising.”

Over the years, Greenbaum Marketing has worked with brands like Pearle Vision, Driven Brands (Meineke, Maaco & Econo Lube), ARCO ampm and many others to develop and implement innovative lead generation strategies. Martin Greenbaum, CFE, draws from over 25 years of experience and over 70 franchise brands to develop the strategy that drives leads. Their in-house team of marketing, creative and web professionals breathe life into strategies with powerful messaging and visual imagery. “There are nuances to franchise recruitment that you won’t find in a book, it can only be learned through trial and error. In addition, people’s attention span is shortening and message impact and clarity are paramount,” adds Greenbaum.

In another Greenbaum announcement, the agency continues to serve client brand development, unit level marketing and consumer website development. Case in point: Real Property Management (RPM), one of Greenbaum’s clients specializing in real estate property management, recently turned to the firm to develop a “fully loaded” consumer site to complement a new franchise recruitment website. In creating what Greenbaum creative team members call a “unified, professional look,” RPM’s consumer website now represents a powerful and easy-to-use solution for visitors seeking to learn more about the services, find local offices and understand why RPM franchising is such a great value proposition.    

Greenbaum Marketing Communications is a full-service marketing, creative and interactive agency focused on building franchise brands through tactical franchise development, B2C, B2B and Internet strategies. With deep roots in franchising, Greenbaum Marketing Communications provides innovative solutions to new and established franchisors.


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Susan Larson / Scott Aruti
Greenbaum Marketing Communications
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