Marketing doesn't have to cost a lot of money
West Chester, PA (PRWEB) February 29, 2012
In a tough economy, marketing budgets tend to get cut. According to Cindy Speaker, CEO of Speaker Media and Marketing, she doesn't see that as a big problem. "Marketing doesn't have to cost a lot of money. Today's tools are a fraction of what they were just five years ago," said Speaker.
Speaker and her team will launch the companies first ever two day boot camp for law firm marketing directors tomorrow. The boot camp will be held at their office which includes a full video production studio and editing facility.
Some of the topics to be covered include: video production including 3 point lighting, camera controls, frame composition, recording audio, and multiple angles. There will also be a session on post-production where participants will learn about editing.
The graphic arts sessions will focus on Photoshop, branding, print, repurposing content as eBooks and aesthetics.
Speaker herself will handle the marketing segments which will include training on content marketing, social media, public relations and creating multi-channel follow up campaigns.
The final session of the boot camp is where participants will actually work with the Speaker Media team to create a mobile app for their firm.
Cindy Speaker is a marketing advisor to some to the top law firms in the US. She has been featured in the Wall Street Journal, The Boston Globe, and the New York Daily News. She has also appeared on NBC, CBS, ABC and FOX. For more information go to http://www.cindyspeaker.com