Apple is King of Mobile Trade-Ins According to reCommerce Site

Totem research shows Apple iPhone 3G most sold, broken and turned in device.

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San Diego, CA (PRWEB) February 29, 2012

Totem, a consumer cell phone and tablet buyback service, announced research that shows 14 times as many iPhones have been traded in than Androids, and more than three times as many Apple phones than Blackberrys.

The findings suggest a surge in demand from consumers looking to sell unwanted versions of the iPhone and iPad, in order to upgrade to newer devices later this year.

“This is remarkable when you consider 94 percent of all phones sold last year were not Apple. Android is by far the most popular operating system,” said Nicholas Fiorentino, founder and CEO of Totem. “I think more Apple owners are interested in upgrading their devices because the company is constantly evolving its technology and its loyal consumers will follow suit. You usually don’t see lines up and around the block for any other brand.”

The research began at the inception of the company last April, during which time 18,800 mobile devices have been received to date. Here are some of the metrics that might be useful to those looking to purchase or sell back a device, according to Totem:

  • Most traded-in electronics:
---- Apple iPhone 3G 8GB (AT&T)
---- Apple iPhone 3GS 16GB (AT&T)    
---- Apple iPhone 3G 16GB (AT&T)    
---- Apple iPhone 4 16GB (AT&T)
---- Apple iPhone 3GS 32GB (AT&T)

  • Top three most broken devices:
---- Apple iPhone 3G 8GB (AT&T)
---- HTC HD2 (T-Mobile)
---- Blackberry RIM Curve 8310

  • The most Totem has paid for an iPhone:
---- $413

  • The most Totem has paid for an iPad:
---- $412

  • The average amount paid overall (includes cell phones/tablets):
---- $89.56

  • What Totem will currently pay for an iPad 2 32GB with WiFi + 3G (AT&T) in good condition:
---- $253.22

  • What Totem will currently pay for an iPhone 3GS 8GB (AT&T) in good condition:
---- $113.78

“With the announcement of each new product, the competition for mobile buyback gets bigger, as does the focus on safe disposal of those old electronics,” said Alan Boris, Totem’s CTO. “That’s why we’ve been studying the industry, working behind-the-scenes, to best provide people and businesses with ways to significantly monetize their depleted assets in an environmentally friendly manner.”

The new iPad 3 is expected to be announced on March 7. Profits from the iPhone and iPad now account for 72 percent of Apple’s total revenue, according to a recent company report. In addition, analysts say the used electronics market is estimated at $50 billion.

ABOUT TOTEM
Totem is a San Diego-based reCommerce company that offers top dollar for electronics such as cell phones and tablets. The company's expert team of resellers, refurbishers and recyclers work diligently to ensure that consumers and businesses have an easy, secure and efficient method to dispose of their old technology in a financially lucrative, yet environmentally friendly manner. Connect with Totem at http://www.hellototem.com and http://www.hellototem.com/corporate, or socialize with them on Twitter and Facebook.

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