Algonquin Studios’ Legal Link Drives On-Demand Proposal and Collateral Creation, a Strategic Element in Overall Marketing Plans

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Buffalo-based professional services firm, Algonquin Studios, is pleased to announce Legal Link, a new way to drive on-demand marketing proposals and collateral by creating print-ready PDF documents using already existing content.

Algonquin Studios

Legal Link lets users quickly select pages of relevant information to be included in marketing proposals, creating documents that include a cover page, table of contents, and header and footer images/information which can be printed or emailed to clients and prospects. Because Legal Link pulls proposal information from a central repository of already existing content, there’s also no need to purchase an inventory of printed marketing collateral that can easily become outdated or irrelevant. Collateral creation and generation become truly “on-demand” experiences. Edits can all be accomplished in a single place, as needed, ensuring a marketing message that remains up-to-date and consistent across all leave-behind materials and collateral.

By providing meaningful information when it’s most needed, Legal Link helps firms maintain deeper relationships with current and prospective clients and empowers marketing and business development teams to perform better, smarter, and more efficiently.

Legal Link also allows legal marketing departments at firms of all sizes to control and manage all the related data between attorneys, practice areas, office locations and more in seconds, with just a few mouse clicks. Legal Link makes it easy to highlight the things that firm attorneys and staff excel at – unique skill sets, practice area expertise and special services - and ensure that the information is always correctly associated with appropriate people. Legal Link is an exciting progression in law firm marketing because it removes the need for the duplication of edits and updates that so many legal marketers currently face when their firms experience growth and change.

Legal Link can also be used as a full-featured web content management system, to drive and maintain entire web sites. Using the CMS component, Legal Link makes it easy to manage all of a site’s content with browser-based tools that don’t require familiarity with HTML. Changes can be made in real time, keeping the entire site current, and add-on modules can be built to cater to the specific needs of individual firms.

About Algonquin Studios - Algonquin Studios is a professional services firm providing software development, web content management, web design and business consulting since 1998. Our business and technology solutions solve problems for companies from many industries including legal, health care, financial services, and not-for-profit. Algonquin Studios has offices in Buffalo, NY and New York City.

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Colleen P. Ross
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