Social Media Expert James Andrews Shares Predictions for Social Media in 2012

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From the Digital News Agency: Exclusive Video and Images Provide Insight into TED2012 Conference

From The Digital News Agency: Exclusive Footage from the TED2012 Conference.

In this exclusive broadcast-ready video, Dewar's captures a unique insight into the first day of the TED2012 conference in Long Beach.

Ronda Carnegie, Head of Global Partnerships at TED introduces this year's conference and what will be covered over the next week.

The video also features the unveiling of the Dewar's Hub, a revolutionary interactive experience that distils and visualizes real time conversations from Twitter.

Social Media Commentator James Andrews reveals why social media - and the Dewar's Hub - are so important to the TED Conference. He also gives his predictions on what 2012 will bring for social media and whether the rise of new social networks such as Pinterest will change the way in which people connect and interact online. To schedule an interview with Mr. Andrews, please contact Renee Martin at rmartin(at)tvcgroup(dot)com or 845.987.1665.

The Dewar’s Hub made its first appearance at the TED2012 conference (February 27 through March 2nd, Long Beach, CA), which attracted a diverse group of speakers to deliver exciting multi-sensory talks in 18 minutes or less. Past speakers include have included Bill Gates, Al Gore and Sir Richard Branson.

Installed at the creativity lab, the Dewar's Hub features a LED screen that displays all tweets and conversations around TED in real-time. Motion detection technology captures hand movement, allowing users to physically stir and manipulate the TED Twitter activity on the screen and bring forward topics of interest.

The Dewar's Hub can also be accessed remotely. Both TED attendees and those outside the conference are able to explore different themes and conversation strands by tweeting search requests to the installation @dewarshub. They will then receive a Twitpic-- an automated visualization of their search results, which will also be displayed on the Hub screen itself. This allows the installation to be accessed and manipulated from anywhere in the world, making it fully interactive and one of the first of its kind. (If an individual wishes to search for kinetic, the tweet would be @dewarshub kinetic. Make sure to leave 1 space between the Twitter handle and the search term).

By extending participation to the global TED community, as well as those at the talks, the Dewar’s Hub is capturing all of the conversations happening on Twitter, triggered and inspired by the conference, and providing users the chance to create their own special blend of information based on their interests.

The Open Frameworks platform ensures that the Hub delivers an Open real-time experience for users that has unlimited potential beyond TED Long Beach; the unique interactivity combined with the ability to sort the information makes it a highly intuitive tool that could collate public opinion on a wide range of issues.

To join the conversation, go to's

Join the conversation about the Dewar's Hub at @Dewarswhisky.

Exclusive Footage is available for immediate download for free and without copyright restriction.

The footage also includes a few of the 2012 TED Fellows on their innovative work from around the globe.

Footage and images are available to download from the Digital News Agency via this link:
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Footage contains:

-General Views of outside the TED2012 Conference Center in Long Beach, CA
-General Views of the Dewar's Hub
-Interview with James Andrews, Social Media Expert and Commentator
-Interview with Stephen Marshall, Global Brand Ambassador, Dewar's
-Interview with TED guests and celebrities

The DEWAR'S / TED Partnership
In February 2012, DEWAR'S Scotch Whisky announced a partnership with TED, a non-profit dedicated to "Ideas Worth Spreading," at the 2012 conference in Long Beach, CA.

"We're very proud to have formed this partnership. DEWAR'S shares TED's commitment to the spread of great ideas and their positive outcome," said Tom Swift, Global Marketing Manager, Dewar's. "It fits perfectly with DEWAR'S own view of life that "Some things are Just Worth Doing."

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Renee Martin
The TVC Group / New York City
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