BB Direct Bridges the Gap Between Postal and Online Advertising With IP Audience Zones

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Mailing list provider BB Direct enters the online ad space by offering internet advertising solutions by introducing IP Audience Zones to its collection of productions and services.

With the IP Audience Zones, we offer our clients the ability to clone their existing customers via database modeling

BB Direct, Inc., formally a database marketing company located in Cape Coral, FL, is branching into the sphere of online advertising by introducing its IP Audience Zones product to brands that most benefit from targeted online ads. The IP Audience Zones product enables the advertiser to strategically pinpoint audiences who look most like their current customers.

Brian Berg, President and CEO of BB Direct explain, “With the IP Audience Zones, we offer our clients the ability to clone their existing customers via database modeling. Unlike guessing who would most likely respond, our clients ads are placed only in front of the most ideal candidates.”
The IP Audience Zones are very small geographic clusters throughout the U.S. Consumers within these clusters share similar IP (Internet Protocol) and also share a geographic territory. With IP Audience Zones, each cluster contains an average of approximately 76 IP addresses. Since all IP Addresses share physical territories, they also share similar demographic and socio-economic challenges.

BB Direct uses database modeling technology to pinpoint the IP Audience Zones ideal for your ad space. With many successful campaigns already performed, the IP Audience Zones out performs traditional online ad space 2 to 1.

About BB Direct

BB Direct is the leading provider of mailing lists, database enhancement and hygiene services to the direct marketing industry. They serve the list broker community as well as a host of other value added resellers of direct marketing products and services. BB Direct is headquartered in Cape Coral, Florida. They can be reached by calling 866-501-6273, or visiting them at

Nick Murray, Media Director
BB Direct, Inc


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Brian Berg