Cleveland, Ohio (PRWEB) March 14, 2012
Easy2® Technologies, the leading provider of multichannel merchandising content and technology, announces the launch of the first tablet-optimized product demos available to manufacturers and retailers. Product demos help educate online and mobile shoppers by allowing them to interact with engaging product content such as image galleries, 360-degree image rotations, and video; all of which reduces hesitation and gives shoppers the confidence to buy.
“In the last 8 months, Easy2 has been first-to-market with smartphone-optimized product demos and product selectors, as well as a tablet version of our product selectors, and now, tablet-optimized product demos,” said George Koenig, Easy2 Vice President of Sales and Business Development. “We help manufacturers and retailers provide a consistent experience across all shopping devices because each of them is used differently, in different places and under different circumstances. We’ve already made the mobile shopping experience better, and now with tablet versions of our merchandising tools, we’ve made shopping while sitting on the couch better, too. We’re helping manufacturers and retailers increase their conversions and sales, regardless of what device shoppers use.”
Tablet usage has been growing rapidly, with 12% of the US Internet population owning or using a tablet (28 million shoppers and growing), a number that is expected to double to 23% in 2012. In addition, tablet users prefer to shop on their tablets instead of on a laptop or desktop computer.*
“The tablet is a completely different user experience than using a smartphone or a desktop computer to shop,” said Jerry Spelic, Easy2 Director of Marketing. “Tablet product demos are optimized for the tablet experience, which is very tactile because of its touchscreen interface. Shoppers are able to touch the screen, pinch and stretch images, and swipe content with their fingers. It’s extremely interactive.”
“Our SaaS technology platform generates mobile versions of all of our products,” said Koenig, “which means we save our clients valuable time. A product demo created using Easy2 tools is automatically available as a web demo, smartphone demo and a tablet demo. That is a true multichannel merchandising strategy to connect with shoppers whenever, and wherever, they shop.”
For more information on the Easy2 Tablet Product Demos, please contact Easy2 at info(at)easy2(dot)com, 216.812.3200 or 877.299.3366.
About Easy2 Technologies: Easy2 (http://www.easy2.com) connects manufacturers, retailers and consumers with engaging and educational merchandising content. Clients include leading consumer products manufacturers and online retailers such as Lowe's, Sears, Toys 'R Us, DeWALT, Britax, D-link and over 150 others.
- Source: Frank N. Magid Associates, Inc. (2011)