An innovative approach to the creative...and the media.
(PRWEB) March 16, 2012
The Levinson Tractenberg Group, one of New York's leading creative ad shops, today announced that they have begun work on a cross-platform branding campaign for The Philadelphia Insurance Companies (PHLY), a leader in the field of commercial insurance.
The venerable Philadelphia-based insurer is among the leaders in the specialty insurance industry, with over $2.2 billion in policies spanning casualty, property and liability. PHLY celebrates its 50th year anniversary this year and has tapped The Levinson Tractenberg Group to create a fresh branding approach across all their touch points with brokers and consumers.
The Levinson Tractenberg Group (LTG) was selected following a review process that whittled the field of contenders down to three final agencies before final presentations were made and a winner selected. Ultimately LTG was chosen based on the strength of their creative vision, their proven track record of successfully integrating brand campaigns across multiple media platforms and their proprietary tools for tracking campaign ROI.
"We are thrilled to begin work on such an iconic brand within the commercial insurance category," says Joel Levinson, agency Partner. "Philly is a forward-thinking insurance carrier known for reliability and compassion by its customers, and we are excited to have the opportunity to further raise the company's profile within the broker community."
"We are going to take an innovative approach with the not just the creative, but also the media," states Joel Tractenberg, Partner at The Levinson Tractenberg Group. "Print has, and probably always will have, its place in this category. But we are also going to seek to spark a two-way conversation with their customers via online vehicles. The campaign will evolve organically."
The new campaign is expected to begin rolling out in the second quarter of 2012.