Top DRTV Agency’s Most Effective New Business Tool is Testimonials from Existing Clients

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The DRTV Centre, the leading UK DRTV (Direct Response Television) advertising agency, explains and demonstrates the most powerful weapon in its new business toolkit; testimonials from satisfied clients.


Testimonials spread happiness!

Testimonials are the most powerful new business weapon - and they're free.

The DRTV Centre, the leading UK specialist DRTV (Direct Response Television) advertising agency, reveals an inexpensive new business weapon; short quotes from happy DRTV clients. These add extra credibility to the company’s website and, because they come from interested third parties, make success stories and key selling points even more convincing.

DRTV includes any TV advertising that asks viewers to respond directly by phone, SMS (text) or web site visit. Nowadays over 25% of UK TV commercials are direct response - that is, the advertiser aims to achieve immediate response from the viewer via a heavily-featured 0800 number, text response or online visit. Depending on the advertiser’s marketing objectives, the desired response could range from a brochure request or other enquiry to a firm order.

David Pearson, CEO of The DRTV Centre, explains the value of testimonials: “In today’s challenging economic climate advertisers are looking for great value. They may have heard that DRTV can provide them with instant new customers at modest cost but, because they are new to this branch of television, many need reassurance that DRTV could work for them. Testimonials can provide that reassurance and help them in choosing an advertising agency

Testimonials can be the catalyst to promote trial, as in these examples:

“I urge any direct response advertiser to consider using The DRTV Centre”. Alan Kennedy, Founder Director, National Accident Helpline

“We were first time TV advertisers and The DRTV Centre guided us through the process every step of the way”. Barry Holloway, Marketing Director, uSwitch

“The DRTV Centre’s vast practical experience of writing and producing DRTV commercials has been invaluable to us in launching our ‘English Interactive’ product on TV in India”. Bradley Mackintosh, Publisher, De Agostini

Deserving particular attention too are those endorsements proving that your product or service works:

The DRTV Centre adverts came in on time, on budget and, most importantly, have improved our response levels”. Tim Farnfield, Company Secretary, WinWales

“The Viking DRTV commercials - created by The DRTV Centre have been on air virtually every week for the last 3 months. The results have exceeded our expectations”. Wendy Atkin-Smith, Managing Director, Viking River Cruises

In The DRTV Centre’s experience most clients will readily agree to supply testimonials if their results have been good. Resist any temptation for endorsements to be too lengthy, however, especially if they are mainly for website use.

“The key business objective which all these direct response clients have in common”, says David Pearson, “is the need to recruit large numbers of new customers. Any potential client who shares the same objective will be reassured by endorsement from fellow clients in similar businesses”.

Company details:

  •     The DRTV Centre was established in London in 1997.
  •     It is the first and only advertising agency in the UK to concentrate solely on DRTV.
  •     2011 was a record year for The DRTV Centre, with new client wins including Buddies Pet Insurance, De Agostini (India), Live Butterfly Garden, Viking River Cruises, Vonage, the Westminster Collection Royal Wedding Coin and WinWales.
  •     The DRTV Centre provides everything clients need to mount successful DRTV campaigns: strategies, idea creation, scriptwriting, storyboards, research, casting, location search, film/video production, music, voice-overs, transmission copies, channel selection, TV airtime booking, call centre selection and response analysis.

For further information, visit or call David Pearson at The DRTV Centre on 0800 180 4250 or email david(at)drtvcentre(dot)com .

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