Loyalty 360 Presents: Customer Analytics Drive Customer Loyalty, not Loyalty Programs

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Complimentary webinar to explore how Oberweis Dairy leverages analytics to create customer scenarios and experiences that provide additional value

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On March 8, 2012 at 1 PM EST, Loyalty 360 – The Loyalty Marketer’s Association will sponsor “Customer Analytics Drive Loyalty, not Loyalty Programs,” a complimentary webinar that will explore how Oberweis Dairy uses analytics to create customer scenarios and experiences that provide additional value instead of just increasing rewards in their own loyalty program.

“In today’s landscape of empowered customers, dizzying technological advancements, and globalization, companies have to work even harder to engage with customers—let alone keep them loyal,” says Mark Johnson, CEO of Loyalty 360 – The Loyalty Marketer’s Association. “Businesses are awakening to the reality that in order to survive and thrive, customer loyalty is not merely the end phase of a customer journey; it has to be the only goal throughout the journey.”

Johnson points to a recent report by the Temkin Group which suggests that the correlation between customer experience and loyalty can affect $100s of millions in revenue. The massive amount of data generated by these customer experiences can be turned into dynamic actions businesses can take to build loyalty into the core of your business and marketing activities.

Bruce Bedford, Vice President of Marketing Analytics and Consumer Insight at Oberweis Dairy and Wilson Raj, Wilson Raj, Global Product Marketing Principal at SAS, the leader in business analytics software and services, will lead the Q&A discussion. In particular, attendees will l glean insights about the following questions:

  •     What are the tips for organizations that want to start using analytics and customer intelligence to drive loyalty programs and customer marketing decisions?
  •     With multiple channels to engage with customers, how can organizations plan to make analytics-based decisions today that bolster loyalty across multiple channels?
  •     How to use analytics to extract customer behavior insights from transactional data in order to develop customer experiences that promote brand affinity?

Wilson Raj is the Global Product Marketing Principal with SAS, responsible for the evangelism and strategic direction for Customer Intelligence solutions. With an 18-year career in diverse industries, Wilson has built brand value and loyalty through expertise in traditional and digital/social marketing, analytics, corporate branding, marketing communications, and public relations.

Dr. Bruce Bedford is Vice President, Marketing Analytics and Consumer Insights for Oberweis Dairy. Prior to joining Oberweis, he was with a privately held analytic consultancy serving SMB clients in the manufacturing and retail industry segments. Additionally, Bruce has held Executive marketing positions in the speech recognition software industry, where he built and applied data analytics models to predict consumer behavior.

For registration or more information, please visit Customer Analytics Drive Customer Loyalty, not Loyalty Programs

About Loyalty 360 – The Loyalty Marketer’s Association
Loyalty 360 is an unbiased, market driven, voice-of-the-customer focused clearinghouse and think-tank that is committed to bringing customer loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. http://www.loyalty360.org


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Cindy Kazan
Loyalty 360
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