Two New Window Decal Designs By Duncraft Help Prevent Bird Window Strikes

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Despite years of efforts by noted ornithologists, universities and others to bring awareness to the public, bird mortality resulting from birds crashing into windows continues to be an ongoing and escalating problem. Duncraft’s Bird Safe® Window Decals are applied to windows to help make glass visible to birds and save birds’ lives. Now Duncraft offers two new designs, a dragonfly and a cardinal, so customers have even more choice in the window decor they prefer. All of Duncraft's window decal designs are made in the USA.

Duncraft's New Dragonfly Window Decal

Duncraft's New Dragonfly Window Decal

The decals need to be placed on the outside surface of the window.
Complete instructions are included in the decal packages.--Lynda, Duncraft Customer

Duncraft addresses the problem of window strikes for the homeowner and wild bird lover with informational articles on their website as well as with their Bird Safe® Window Decals. How do the decals work? To answer that question, it’s important to know the two main reasons that birds strike windows. The first is that a window, being transparent, is simply not seen by the bird as a solid object at all and the second is that the window is reflecting images of nearby trees, clouds and other objects that the bird perceives as flyable air space.

Common strategies for preventing window strikes include hanging moving objects such as holographic tapes and balloons outside the window to frighten birds away, dulling reflections and other attempts to make the glass more visible. But most homeowners are averse to many of the strategies offered by experts because they create eyesores or block the homeowners view. Suggestions to dull reflections and make windows more visible to birds by soaping them up, smearing them with toothpaste, tacking up netting or applying tape or cloth to them are unacceptable to the homeowner. But there is a solution that most homeowners do find acceptable: reflective decals placed outside the window.

Duncraft’s product, Bird Safe® Window Decals are decals offered in pleasing shapes that reflect ultraviolet sunlight. Originally offered in eight decal designs, Duncraft recently added two more--a dragonfly and a cardinal, to offer customers even more design choices for their windows. Placed on the outside of a window, these shapes are effective in breaking up reflections of trees, clouds and sky and they make the window more visible to birds because of the brilliant color they reflect. But the real advantage to these decals is that when viewed from inside the home, they’re almost invisible to humans. With acceptable solutions like this for the homeowner and even businesses, many thousands of birds can be saved each year.

Founded in 1952 and located in Concord, New Hampshire, Duncraft’s objective is to bring the joy of backyard birding to wild bird lovers all across the country. Mike Dunn, owner and CEO is constantly inventing and searching for innovative ideas in bird feeding—giving bird lovers years of bird feeding enjoyment, success and satisfaction.

Duncraft Wild Bird Superstore
102 Fisherville Road
Concord, NH 03303
Phone: 603-224-0200
Fax: 603-226-3735


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Roxanne Brune
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