The rarest beast – a UK PC manufacturer that’s growing

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Novatech celebrates turning 25 with a major accolade, a record year and soaring growth figures

"It takes people to make technology work. And we are those people"

Novatech was founded In February 1987 with a simple ethic of supplying high quality products at the lowest possible prices with excellent customer service. Twenty five years later and the Portchester-based company is now the fifth largest PC manufacturer in the UK and is Microsoft’s fastest growing partner.

Despite the economic gloom Novatech’s Business & Education team has trebled in size, breaking all the company’s previous records for growth, new customers, turnover and profit.

Founder and MD David Furby thinks that the company is now unrecognisable from its roots as a mail order supplier of computer components. “We have come a very long way and although the majority of our work is now planning technology for businesses, we still have amazing people taking care of customers at the centre of what we do. That much hasn’t changed.”

In recent years, Novatech have won numerous awards for the quality of their products and service and in 2010 the readers of Which? Magazine rated them top for reliability and service by above every other brand. In 2011 they were ranked second, behind Apple, but ahead of every other international giant like Dell, HP and Sony, but that’s OK with the MD.

“These kinds of accolades are great but we are a very different company from any of them. At our heart, we are an engineering company that make custom-built computers for our customers’ individual needs. Businesses and schools tell us what they need their technology to do and we make sure they get the ideal machines to do it. That’s not something any other PC company can really match and that’s what more and more of them are looking for.”

Although the company grew and continues to thrive because of its expertise with gamers, David Furby points out that the vast majority of their work is now driven by longer-term projects with larger businesses in the finance, training, aerospace and education sectors
“Our evolution to becoming a business technology specialist has seemed like a natural progression, because of our engineering prowess and our history of building powerful custom-built pcs and servers. We tend to work more closely with firms to plan the lifecycle of their IT, so that all their technology keeps pace with, and drives their own innovation over time.”

He continued, “We own the entire process from design and assembly to support and maintenance, which gives our business customers confidence that we can truly treat them as individuals. We get to know them very well so we can look after their IT and they can get on with what they do best – their own business.

"We have recruited over fifty new staff in the last year and they are all positions that look after our customers directly. We believe passionately that Novatech’s purpose is much more than just selling technology - It takes people to make technology work. And we are those people."


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Tim LeRoy
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