Toolbox Studios wins 2012 ADDY "Best of Show"

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Toolbox Studios, Inc. took home top honors Saturday at the 2012 American Advertising Federation (AAF) San Antonio ADDY® awards gala at the Westin La Cantera

Toolbox Studios, Inc. took home top honors Saturday at the 2012 American Advertising Federation (AAF) San Antonio ADDY® awards gala at the Westin La Cantera.

Judges awarded Toolbox Best in Show, their highest local accolade, for art direction on re:form Ancestors, a popular interactive media property created for Minneapolis-based publisher sparkhouse. Ancestors is a youth Bible study that humorously explores the real, unpolished and unexpected personalities of Old and New Testament Bible characters. Toolbox designers and illustrators worked with sparkhouse writers and animators to create the latest addition to the re:form series, which also won local and regional ADDY awards in 2010.

In addition to Best of Show, Toolbox, a respected branded content marketing firm, also received ten ADDY awards including four Gold. The ADDY Awards are the advertising industry's largest competition, recognizing creative excellence from area agencies, freelance professionals and students. A total of 540 entries — in thirteen categories — competed in this year's competition.

"Our focus is always to achieve our clients’ business goals by creating content that engages, inspires and educates their clients," said Toolbox founder and president Rob Simons. "Receiving the Best of Show award reinforces that we are providing valuable solutions to our clients. I’m extremely proud of the entire Toolbox team."

Tim Paulson, sparkhouse publisher, said, "We continue to enlist Toolbox’s design, concept, illustration, and production talents because they help us create meaningful, memorable products that inspire our target audiences, whether we’re creating curriculum for children, videos for youth, or designing software interfaces for other audiences. We trust Toolbox, and look forward to continued shared successes.”

Toolbox creative director Paul Soupiset said, "The Ancestors project showcases what we do best — taking our clients’ content and then working to create branded content that delights our target audiences." He continued, “The Best of Show win felt great; we later heard the ADDY judges were so enthralled with the product that they took a break from judging and watched the entire Ancestors DVD.”

This marks the second time in a decade that Toolbox Studios has garnered the “Best of Show” award. In past years, Toolbox Studios' local Gold ADDY awards have gone on to win regional and national awards.

This year’s San Antonio ADDY awards were judged by Arturo Gigante, Creative Director/Art Director for Real Art, NYC, Frank Stegmaier, Senior Designer for Campbell Mithun | McCann Worldgroup, Minneapolis, MN, and Renee Miller, President/Creative Director for The Miller Group, Los Angeles, CA.

To view a sample of the winning Ancestors project, visit http://Ez.com/addy

Toolbox and their clients won local ADDY awards in the following categories:

BEST OF SHOW | INTERACTIVE MEDIA
sparkhouse | re:form Ancestors Old Testament DVD

GOLD ADDY® | INTERACTIVE MEDIA
sparkhouse | re:form Ancestors Old Testament DVD

GOLD ADDY® | INTERACTIVE MEDIA
sparkhouse | re:form Traditions DVDs, Set of 3

GOLD ADDY® | ELEMENTS OF ADVERTISING
sparkhouse | re:form Ancestors Old Testament Anti-Workbook Illustrations

GOLD ADDY® | ELEMENTS OF ADVERTISING
sparkhouse | re:form Traditions Anti-Workbook Illustrations

BRONZE ADDY® | ELEMENTS OF ADVERTISING
Toolbox Studios, Inc. | Toolbox Studios Logo Celebrating 15 years

BRONZE ADDY® | COLLATERAL MATERIALS
sparkhouse | re:form Ancestors Old Testament Anti-Workbook

BRONZE ADDY® | COLLATERAL MATERIALS
sparkhouse | re:form Traditions Anti-Workbooks Reformed

BRONZE ADDY® | COLLATERAL MATERIALS
sparkhouse | re:form Traditions Anti-Workbooks Lutheran

BRONZE ADDY® | SALES PROMOTION
Rebecca Creek Distillery | Rebecca Creek Whiskey Packaging

BRONZE ADDY® | SALES PROMOTION
sparkhouse | re:form Traditions Anti-Workbooks, Leader Guides & DVD Campaign

For more information contact Rob Simons, President: 210.225.8269 x101
E-mail: rs (at) toolboxstudios (dot) com

About the ADDY® Awards
As the world's largest advertising competition, the ADDY® Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world. Annually, over 40,000 entries worldwide compete at the local, regional, and national levels.

About Toolbox Studios, Inc.
Toolbox Studios, Inc. is an award-winning branded content marketing firm for publishers and corporations seeking creative development and deployment of content across multiple channels. Toolbox has extensive experience with producing award-winning content for print, interactive, video and mobile platforms. For over 16 years Toolbox has applied strategic insight, creative talent and disciplined execution to align our clients’ communication and marketing efforts with their business objectives, and to engage, inspire, and educate their target audiences.

Toolbox Studios, Inc. | Where ideas work.® | toolboxstudios.com

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