“As a company that serves thousands of women throughout the U.S., At the Beach is committed to its support of breast cancer prevention and awareness through sales of our special edition t-shirts,” said Candi Chappell, At the Beach chief operating officer.
Englewood, Colo. (PRWEB) March 01, 2012
The National Breast Cancer Foundation, Inc.© (NBCF) has honored tanning superstore At the Beach with the prestigious Pink Circle Award. A longtime supporter of charitable causes, At the Beach raised $26,000 for breast cancer prevention last year through sales of a special pink t-shirt last October.
“As a company that serves thousands of women throughout the U.S., At the Beach is committed to its support of breast cancer prevention and awareness through sales of our special edition t-shirts,” said Candi Chappell, chief operating officer for At The Beach. “We are grateful to all of our tanners for their support of this project and honored by this wonderful award from NBCF. It is our hope that through efforts such as this, more women receive the education and screening necessary to halt the spread of this disease.”
Coordinated by Chappell and At the Beach’s Vice President for Corporate Development, Judson Kinkade, the breast cancer awareness fundraising project sold more than 1,400 t-shirts in stores throughout Denver; Orange County, Calif.; Oklahoma City; Tulsa, Okla.; and Wichita, Kansas. Designed with a nod to its quirky advertising, At the Beach’s limited edition pink breast cancer awareness t-shirt featured one of the company’s eccentric characters, Donatella, with the phrase “Saving the beach’s most precious resource.” The in-store fundraising efforts were supported by a special blog, At the Beach Cares (http://www.atthebeachcares.com), which is devoted to the company’s charitable efforts on behalf of a wide-range of causes.
“We are proud to partner with At the Beach,” says NBCF Director of Fundraising, Jeff Neal. “Their fundraising efforts have raised over $26,000, and these funds will help NBCF provide much needed mammograms and breast cancer services for women that could not otherwise afford them.”
About the National Breast Cancer Foundation, Inc.(R)
Recognized as one of the leading breast cancer organizations in the world, the National Breast Cancer Foundation, Inc.’s (NBCF) mission is to save lives through early detection and to provide mammograms for those in need. NBCF provides women help for today and hope for tomorrow through its National Mammography Program, Beyond The Shock®, Early Detection Plan, MyNBCF online support community, and breast cancer research programs. For more information, please visit http://www.nbcf.org.
About At the Beach
Founded in 1987, At the Beach is a regional tanning salon chain with over 60 stores located throughout California, Colorado, Kansas and Oklahoma. At the Beach is involved in multiple charities and causes, such as the National Breast Cancer Foundation, Project Angel Heart and the Colorado AIDS Project. Additionally, they foster support through their blog, atthebeachcares.com, and provide information at their locations. For more information about At the Beach, please check out http://atbtanning.com.