Client Demand for Web Analytics Drives Staffing Ramp-up at MaassMedia, LLC

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Philly-based web analytics firm adds three new staffers in February

more and more companies are finding that their success in the digital age is directly related to the performance and measurement of their digital assets.

Citing the need to meet an increasing demand for its web analytics services, MaassMedia, the Philadelphia-based Web Analytics consultancy, has announced today it has made three new key hires.

Matthew Hopkins, formerly of Charming Shoppes, Inc. (CSI) has been hired as a Web Analytics Solution Engineer. Hopkins will be in charge of all technology as it applies to implementation, tracking and reporting of analytics data on behalf of MaasMedia clients. Hopkins, who spent the last 3 years in e-commerce development running the day-to-day site operations for CSI, will also oversee the Testing practice at MaassMedia.

“Matt brings the right combination of technical experience, marketing savvy and analytics know-how to the firm,” said Managing Direct and CEO, Aaron Maass. “His experience with Omniture Test and Target and his website production and coding experience make him an ideal fit for our clients.”

Prior to CSI, Hopkins was a web producer at URBN inc. He holds a bachelor’s degree in Information Techniology from Misericordia University and lives in South Philly.

William McGowan joins MaasMedia as a Data Analyst. He will oversee new and ongoing analysis and reporting activity for many of Maass’ most important clients. Most recently, McGowan was in the analytics group at GSI Commerce, where he worked in reporting.

“The addition of Will to our staff extends our reporting capabilities and will allow us to give our clients the specific attention that they have come to expect from us,” said Dave George, MaassMedia's Director of Account Services.

McGowan, who was born and raised in Scranton, PA, holds a bachelor’s degree from Kutztown University and an MBA from La Salle. Prior to his time at GSI, McGowan spent time with a start-up and managed 3 Philadelphia offices of Countrywide Bank before they were taken over by Bank of America.

Drawing from a diverse background in statistics and data analysis, Abigail Lefkowitz also joins MaassMedia as a Data Analyst. In addition to her daily reporting and analysis duties, Abigail will work on special projects that will help add to MaassMedia’s already extensive analytics practice.

“Having someone with the kind of statistical expertise that Abbe has on the team is truly a competitive advantage for us and for clients,” said Maass. “Now we will be better able to meet the ever changing needs of our clients and to dig deeper for more insight on their behalf.”

Lefkowitz holds a BS in Statistics from Lehigh University and is currently working on her Masters in Applied Statistics at Villanova. She has co-authored several abstracts through her work with the Lankenau Institute for Medical Research, where she analyzed a newly implemented diagnosis tool for Celiac disease, producing descriptive statistics and relative frequencies from data subsets.

“The industry of Web Analytics and Performance Measurement is still in its infancy, “ said Maass. “But more and more companies are finding that their success in the digital age is directly related to the performance and measurement of their digital assets. We will continue to try and stay just slightly ahead of our clients’ needs, and these new people will be key to ensuring just that.”

MaassMedia is an e-marketing and web analytics consulting firm based in Philadelphia that helps organizations collect and use online data to generate actionable customer insights, drive higher site conversions and make better business decisions. MaassMedia is a Google Analytics Certified Partner and is certified in Adobe Omniture implementation. Since its inception, MaassMedia has helped numerous clients like Publishers Clearing House, Comcast, Nasdaq, Gore-Tex, and Waterford Wedgwood Royal Doulton design, develop and implement improvements to their analytics capabilities that deliver measurable and immediate benefits to their bottom-line.


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Jo Stapleton
MaassMedia, LLC
215-545-1515 1002
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