MaassMedia, LLC Names Dave George Director of Account Service

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Longtime staffer to lead oversight of digital analytics firm’s growing client base

MaassMedia, the Philadelphia-based Web Analytics consultancy, has promoted Dave George to Director of Client Services, a new position in the company.

Mr. George, who has been a Senior Analytics Account Manager with the firm for nearly two years, is also one of the 3-year-old firm’s most senior staffers. In his new role, Mr. George will oversee the management and implementation of web analytics strategies and tactics, including analysis, testing and reporting, on behalf of all MaassMedia clients, and will also be responsible for managing the overall quality and consistency of the firm’s service delivery.

“We are excited to have Dave take on this new role with firm,” said Aaron Maass, the founder and CEO of MaassMedia. “Dave’s understanding of our clients’ business needs along with his experience in digital marketing and delivery of web analytics solutions, makes him an ideal person to take on this new role. We expect that as we grow he will help us deliver the kind of proactive, efficient and valuable service that our clients have come to expect.”

Prior to joining MaassMedia in 2010, Mr. George was a data analyst with Asurian, the insurance company best known for its coverage of cell phones and other electronic protection services. He also spent time as an Assistant Vice President at Merrill Lynch in their Global Wealth Management Online Strategy group.

Mr. George holds a Bachelor of Science in Business Administration from Georgetown University and lives in Philadelphia.

MaassMedia is a digital analytics consulting firm based in Philadelphia that helps organizations collect and use online data to generate actionable customer insights, drive higher site conversions and make better business decisions. MaassMedia is a Google Analytics Certified Partner and is certified in Adobe Omniture implementation. Since its inception, MaassMedia has helped numerous clients like Publishers Clearing House, Comcast, Nasdaq, Gore-Tex, and Waterford Wedgwood Royal Doulton design, develop and implement improvements to their analytics capabilities that deliver measurable and immediate benefits to their bottom-line.

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Jo Stapleton
MaassMedia, LLC
215-545-1515 1002
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