Rural Business and Lifestyle Network Debuts on DISH Channel 232

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First Television Network with Live Agribusiness News throughout the Day

RURAL TV, the world’s first television network devoted to rural interests internationally, began broadcast operations debuting on DISH satellite TV channel 232 February 15, 2012. This is Rural Media Group's (RMG) second 24/7 television network building upon the success of RFD-TV, which recently celebrated its 11th year anniversary in serving the needs and interests of rural America.

"The meaning of the word rural has no borders,” stated Patrick Gottsch, founder and president of RMG. "The launch of a second network, RURAL TV, is in response to unprecedented audience growth and demand for RFD-TV programming, and it expands upon our popular format combining agriculture, equine and western lifestyle, along with traditional music and entertainment programming.”

The foundation for RURAL TV's daily program schedule focuses on the business of rural America and includes international programming. Each weekday morning,
Market Day Report provides 5 hours of live coverage of agribusiness news, weather, and commodity market coverage in continually updated half-hour wheels. Afternoons feature new opportunities for expanding the popular auction broadcasts of cattle, horses, farm equipment, and ranch real estate. Rural Evening News begins the primetime lineup, with dedicated news bureaus in Washington, D.C., Chicago, Sao Paulo, and the U.K.

The news team delivers RURAL TV programming including extensive live event coverage from two mobile production trucks traveling around the country to rural events, conventions, farm shows and horse shows.

RURAL TV launched its new website that works in synergy with RURAL TV. MY RURALTV.com is the “24-hour” go-to destination featuring the latest coverage of breaking news, commodity market updates, geopolitics, weather, rural lifestyle features and original, interactive content. Offering full social media sharing options, MYRURALTV.com includes community-driven news stories, opinions and polls.    

“We are pleased that DISH has committed to be the first national provider in the U.S. to carry our new channel,” said Ed Frazier, chief executive officer of RMG. RURAL TV is being offered to all satellite, cable and IPTV providers worldwide. “So far the response from cable and satellite affiliates has been good and we expect to have RURAL TV available on a number of platforms. Our global audience continues to grow through affiliated networks around the world and RURAL TV’s carriage of international programming provides a window to the world.”

DISH is the first national distributor to offer RURAL TV channel 232 and was the first to offer RFD-TV channel 231 in December 2000. DISH is offering a free preview of RURAL TV in the month of March to nearly all subscribers. DISH offers RURAL TV in its America’s Top 250 programming package and in its new Heartland Package, which also now features over 3,000 popular children’s and family titles on demand through select DISH set-top boxes and online.

“The real winners here are DISH customers who want to watch uplifting programming the whole family can enjoy,” said Dave Shull, senior vice president of Programming at DISH. “The addition of RURAL TV to DISH's Heartland Package provides customers a second source of rural lifestyle programming along with RFD-TV.

RURAL TV is broadcasting its first “live” event on March 1, 2012 with a television town hall featuring U.S. Secretary of Agriculture Tom Vilsack, who will be discussing A Rural America Built to Last at 9:00 p.m. (EST) / 8:00 p.m. (CT). The RURAL TV Town Hall will also be simulcast on RFD-TV.

Viewers interested in receiving RURAL TV are encouraged to call their local DBS or cable system or visit MYRURALTV.com to sign a request form.

To submit news stories and tips contact the RURAL TV news desk at RURALTVNews(at)rfdtv(dot)com or call 615-630-7370.

About RURAL TV
RURAL TV is a multimedia agribusiness and rural lifestyle network. The network is dedicated to educating and entertaining the growing global population, while maintaining a strong link with traditional country enthusiasts and those in professional agricultural industries. Launched on February 15, 2012 by the creators of RFD-TV, RURAL TV features primetime news broadcasts focused on agribusiness and rural policy issues; weather; world commodity market updates; extensive event coverage; international trade, farm and horse shows; expanded livestock auctions; equipment and ranch reports; plus independent productions designed to give both agricultural professionals and hobbyists information and insights to fit every interest and operation.

In synergy with RURAL TV, MYRURALTV.com is the “24-hour” go-to destination featuring the latest coverage of breaking news, commodity market updates, geopolitics, weather, rural lifestyle features and original, interactive content. Offering full social media sharing options, MYRURALTV.com includes community-driven news stories, opinions and polls.

RURAL TV debuted on DISH Network channel 232 as part of the AT-250 and Heartland Package to approximately 14 million U.S. homes and is available for worldwide distribution on DBS, cable, IPTV and mobile services.

Corporate headquarters are located in Omaha, Nebraska with production operations in Nashville, Tennessee.

For more information, visit MYRURALTV.com.

About DISH Network
DISH Network Corporation, through its subsidiary DISH Network L.L.C., provides approximately 13.967 million satellite TV customers, as of Dec. 31, 2011, with the highest quality programming and technology with the most choices at the best value, including HD Free for Life. Subscribers enjoy the largest high definition line-up with more than 200 national HD channels, the most international channels, and award-winning HD and DVR technology. DISH Network's subsidiary, Blockbuster L.L.C., delivers family entertainment to millions of customers around the world. DISH Network Corporation is a Fortune 200 company. Visit http://www.dish.com.

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Deb Hermann
RFD-TV
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