SEN Introduces 5 Star Achievement Program For Kitchen Dealers

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Ken Peterson, CKD, president of SEN Design Group, announced today that a 5 Star Business Performance Achievement Program will be introduced for the kitchen and bath industry at its Spring Conference in Atlanta, GA on March 29th. The program enables kitchen/bath firm owners to earn points for achieving competency in five levels of kitchen and bath business strategies development: one star for a successful launch, two stars for sales achievement, three stars for marketing achievement, four stars for management achievement, and five stars for financial achievement.

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“This is an industry that historically has emphasized the importance of design professionalism. While good design is certainly a critical element in producing a kitchen or bath that satisfies a consumer’s functional and aesthetic needs, overall customer service is even critically more important,” said Peterson. As a kitchen/bath company progresses up the ladder of bath and kitchen business strategies development, it creates key support staff levels, organizational competencies, personnel skill sets, divisions of labor, management systems, and financial controls that together deliver greater attention to detail and far superior customer service. The net result for consumers is not only a beautiful, well designed kitchen or bathroom, but a positive experience during the production process - free of oversights, delays, errors, miscommunications, and aggravation – and a much greater value for the investment dollar.

The SEN Design Group will recognize kitchen/bath firm owners with certificates of business performance achievement that can be framed and hung in their showrooms, giving consumers another compelling reason to buy from their companies.

“It could take up to 25 years of consistent development effort for a company to achieve all 50 rungs on the SEN Business Ladder of Success,” commented Peterson. “But those kitchen/bath firm owners that ultimately earn the 5 Star Business Performance Achievement are also the most likely to receive a premium price for their business should they decide to sell it and retire.”

For more information, please contact Ken Peterson CKD at 1-800-991-1711 or kpeterson(at)sendesign(dot)com.

About the SEN Design Group:

Headquartered in Chapel Hill, NC as the industry’s first buying and business development group, the SEN Design Group counts 214 independent kitchen/bath firms from coast-to-coast as members. These members enjoy deeper discounts and volume rebates from 75+ vendors in cabinetry, countertops, appliances, plumbing fixtures, lighting, flooring, tile, bath products, accessories, and business services that are affiliated with the group. They also receive business management training, networking opportunities, automated management system and have access to business coaching services, showroom design services, peer counseling at roundtables, financial comparison reports, sales training, and marketing tools that all help to furnish superior customer service while bettering their bottom lines.


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Ken, Peterson
SEN Design Group
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