mBLAST Announces New Product Leader

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mBLAST Inc. announces the promotion of Yuriy Gumen to Vice President, Product Management

“I am thrilled to place Yuriy in this new role,” says mBLAST CEO Mark Hatch. “He has been instrumental in the development of our products thus far."

mBLAST Inc, a leader in marketing intelligence and analytics, today announced that the promotion of Yuriy Gumen to the role of Vice President, Product Management. Gumen brings more than a dozen years of development, marketing and management experience to the role, and has been with mBLAST since its inception, previously serving as Director of Technology. In his new role, Gumen is responsible for executing the product development process across all of mBLAST’s mPACT product line.

“I am thrilled to place Yuriy in this new role,” says mBLAST CEO Mark Hatch. “He has been instrumental in the development of our products thus far and his knowledge of the broader marketing intelligence and analytics space, combined with his vision for our products gives me great confidence in the direction of our mPACT platform. I am certain that his leadership will pay great dividends in the coming months. ”

About Yuriy Gumen
Yuriy has over 12 years of experience in tech development, marketing, and executive management in high-tech companies. He received his Master's degree in Computer Science from National University Kyiv Mohyla Academy in Kiev, Ukraine. He has been with mBLAST since the very beginning, and has been taken part in building and guiding the technical progress of all products. Before joining mBLAST, Yuriy took part in development of web-based solutions for social media companies as group leader of the 20+ member teams. He was responsible for guiding products throughout the execution cycle, focusing specifically on analyzing, positioning and promoting solutions. At mBLAST, Yuriy is responsible for execution of the product development process; helping to increase margins to established business goals, and ensuring worldwide product standards. He is flexible, results-oriented manager who is consistently meets the challenge of bringing innovative, world-changing products to market.

About mBLAST
mBLAST is improving the way marketing works with its cloud-based solutions for Marketers, PR professionals, Brand Managers and Content Providers. The company’s applications enable better discovery and collaboration between marketing professionals and people whose conversations happen anywhere on the web – especially with those individuals whose online writing, social media activity, and participation shape what customer and potential customers think about a company and their products and services. The company's client base includes top voices in the world from companies like PR News, PR Week, Folio Magazine, the Consumer Electronics Association and tens of thousands of marketing and PR professionals working at some of the largest PR agencies, Advertising agencies, Fortune 100 companies and small to medium sized businesses. mBLAST is a global company headquartered in Boston, MA, with sales and development teams around the world. For more information, visit http://www.mblast.com or contact us at info(at)mblast(dot)com.


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Pat Hurley
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