The New HPK (Highland Park Kitchen) Restaurant Opens on York Blvd. Presenting Chef Huntley See and Proprietor Rudy Martinez' Take on "Scrumptious Classics With a Twist"

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Nestled between Pasadena, Echo Park, Silver Lake and Eagle Rock, Highland Park, California's New HPK (Highland Park Kitchen) Eatery Opens Presenting a Great Patio, Full Bar, Wonderful Cocktails, Excellent Ambiance, Tremendous Service and "Scrumptious Classics With a Twist"

Nestled between Pasadena, Echo Park, Silver Lake and Eagle Rock, Highland Park, California is a community on the rise. One trip down York Blvd. and the ongoing transformation is obvious, Highland Park is becoming cool.... ask anybody in Los Angeles.

Now, an established entrepreneur/television personality and a young talented Chef are betting their new eatery HPK – Highland Park Kitchen (http://www.hpkitchen.com) will make its mark on Los Angeles and pack in the hungry patrons from a neighborhood looking for the NEXT hot spot. Owner Rudy Martinez and Head Chef Huntley See believe they have what it takes to make it happen.

In the kitchen, the son of hard working Filipino parents, Chef Huntley See is an LA kid who grew up in Studio City, California. Huntley is ambitious, creative and has honed his culinary skills by working his way up the food chain... literally. Jumping in the food and restaurant arena early on, Huntley found a passion for the industry and has not stopped since. After his first hosting job at Black Angus, Huntley worked his way up through every position and found himself managing eateries by the age of 20. His journey to HPK includes various positions, methodically moving up the ranks to high-end establishments with impressive stops including Gyu-Kaku, Drago Centro, Hotel Shangri-La, St. Felix, Micky's, The Roosevelt Hotel, The Custom Hotel, and Tart. He has studied French Cuisine in Pasadena, Japanese Cuisine in Hawaii, opened various restaurants, bars and clubs, and is now finding a home in Highland Park.

About the new operation, Huntley says, "We are trying to create a great social environment for Highland Park... a place that anyone can come and feel right at home. We are doing the classics with a twist. I want people to see normal everyday food, in a different light." He continues, "I think there is a great movement of young chefs/restaurateurs that are changing the game with new innovative ways to create a dining experience. I believe that this new wave of independent eateries is something Highland Park has been waiting for and wanting for some time. HPK is going to be a great addition not only to this neighborhood, but to the other independent eateries like The York and Maximiliano."

HPK owner, entrepreneur Rudy Martinez has been seen by millions on television as the star of A&E Network's Flip This House. Rudy was born and raised in LA and he's a driving force for change on HPK's side of town where investors had PREVIOUSLY feared to tread. In 1994 he founded City Housing Development with the purpose of restoring structures and safe homes for families which was vital to bringing up the value of neighboring homes.

After partnership endeavors at Cha Cha Cha and Cava eateries, Rudy went on to open Eagle Rock's restaurant sensation, Mia Sushi, which he named after his daughter. Since its grand opening, Mia Sushi has been well-received and has been featured in numerous publications including The Los Angeles Times, Los Angeles Magazine, Los Angeles Alternative, Four Seasons Magazine, San Gabriel Valley Tribune, Occidental Weekly, Zagat and 944 Los Angeles.

As a resident and small business owner, Rudy never imaged that one day he would be running for a seat in the Los Angeles City Council 2010 – 2011 elections. Rudy’s beliefs for new ideas and public private partnerships gained him an endorsement from the L.A. Times “What Martinez could bring is something that today’s council has too little of: representatives who focus on the communities that elect them. That was once the mainstay of Los Angeles city politics, when council members…understood that the city’s need were paramount but also understood their districts and labored to improve them. Martinez offers a return to that tradition.” Although Rudy was able to gain the support of over six thousand voters, it wasn’t enough to overcome the special interest groups that supported the incumbent.

How did the marriage of Rudy Martinez and a rising Chef come together? Huntley says, "What had happened was, Rudy Martinez and I came together at a perfect time. Rudy's long-time friend, PR consultant Craig Melone from Hands On Public Relations & Marketing, found me through a mutual friend. Rudy and I met and we had an instant connection. In fact, 2 hours after we first spoke, I was in the kitchen at HPK trying to impress who I had hoped would be my future boss."

See continues, "Highland Park is changing for the better and Rudy is helping this process with the opening of this restaurant. HPK is going to bring a new sense of pride to Highland Park with its home-feel interior, fun fare menu, and specialty cocktails. Rudy has been such a delight to work for. As an owner, he truly believes and cares about his businesses which is a rare thing to find these days. Seeing him work on the restaurant, I mean actually work, was such a humbling experience. It's not everyday you see the owner use his own hands to build their own establishment. I'm looking forward to learning more and working with Rudy to make HPK a success."

A specialty of the house is the Pomegranate Ceviche - marinated shrimp in white wine, lemon/lime juice, garlic, cilantro, tomato, onion, and jalapeno. Topped off with pomegranate seeds, it's one of Chef See's favorites. A SIGNATURE DISH at HPK is the Carne Asada fries w/avocado cream, and cilantro ranch. Chef See adds, "Our fries are made in house, lightly battered, and fried. We marinade our skirt steak in seasonings, onions, cilantro, and lime juice."

If you're looking for a taste-sensation, a signature drink HPK serves up is the Snake Eyes Martini which consists of Muddled Orange and Jalapeno, shaken with ice, Hendrick's Gin, a splash of soda & 7 and garnished with a couple of slivers of Jalapeno.

The HPK Weekend Brunch is a culinary favorite with amazing Pancakes, "Hangover" Sliders and drink specials. The full bar and Beer and wine selection is excellent. HPK is bringing the Highland Park community a new taste and a great place to gather with friends, family and business associates. CHEERS!

Hours
Monday - Closed
Tues-Thurs 11am - 10pm
Friday - 11am - 2am
Saturday 9am - 2am
Sunday 9am - 10pm

Media Contact:
Handsonpr(at)aol(dot)com 323-788-0741

FAQ of HPK

Our Chef's favorite dish:
Pomegranate Ceviche - marinated shrimp in white wine, lemon/lime juice, garlic, cilantro, tomato, onion, and jalapeno topped off with pomegranate seeds.

What's unique about the HPK menu?:
We have designed a menu based around the community, and the size of our kitchen. It is a fun, well rounded menu with something for everyone. We have fare for small eaters or entrees for people looking for a nice dinner.

What we hope to accomplish with this menu:
We are trying to create a great social environment for Highland Park, a place that anyone can come and feel right at home. We are doing classics with a twist. I want people to see normal, everyday food, in a different light.

Our Signtaure Dish:
Carne Asada fries w/ avocado cream, and cilantro ranch. Our fries are made in house, lightly battered, and fried. We marinade our skirt steak in seasonings, onions, cilantro and lime juice.

Our Signature Drink:
Snake Eyes Martini - Muddle Orange and Jalapeno, shaken with ice, Hendrick's Gin, and a splash of soda & 7 garnished with a couple slivers of Jalapeno.

Our Chef Huntley See's take on the state of new, independent eateries today:
"I think there is a great movement of young chefs & restaurateurs that are changing the game with new innovative ways to create a dining experience. I believe that this new wave of independent eateries is something Highland Park has been waiting for and wanting for some time. HPK is going to be a great addition not only to this neighborhood, but to the other independent eateries like The York and Maximiliano."

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Jeff Jacobs
Hands On Public Relations and Marketing
(310) 341-3201
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