Doctors Vision Center Brings Personalized Vision Design to North Carolina

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Doctors Vision Center is one of the first vision care practices in North Carolina to offer its patients the state-of-the-art Visioffice® eyeglass lens measurement system.

Visioffice® is a new technology, that literally allows a patient to have their glasses completely customized, not just to their corrective lens prescription, but to all characteristics of their vision and eyewear. Manufactured by Essilor of America, Inc., the Visioffice captures a 3-D image of the eyes to measure the exact location of each eye individually and considers the visual behavior of the patient and the shape of the frame itself. This, in turn, provides a more accurate and personalized eyeglass lens called Eyecode and takes individualized vision to a whole new level.

“No two eyes are the exact same – similar to our hands or feet,” explains Dr. Ted Watson. “Thanks to the Visioffice, we can now take precise measurements of each individual eye, based on their visual behavior. Unlike previous techniques that measures both eyes together, this technology provides the most individualized lenses possible to best correct a patients’ visual needs.”

The Eyecode lenses are the only lenses that use the wearer’s real eye rotation center and natural head posture data to perfectly calculate the proper lens design for each eye. This provides the best visual quality in each direction, and the highest level of individualization on the market today.

In addition to innovative 3-D measurements, the Visioffice System also helps patients select frames that are best suited for their corrective vision and visual preferences.

“Purchasing new eyeglasses is a big decision and the process can be overwhelming,” said Rachel Garner, Vice President of Operations at Doctors Vision Center. “The Visioffice system is another way we make the optical experience more accurate and easier. Our patients can now have the ideal eyeglasses for their specific visual needs.”

Currently, the Doctors Vision Center Visioffice technology is only available at select locations with plans to expand throughout the professional eye care network of Doctors Vision Center practices by summer.

Learn more about Visioffice technology and how it works.

About Doctors Vision Center

Based in Rocky Mount, North Carolina, Doctors Vision Center has 43 offices throughout North Carolina, South Carolina and Virginia, and specializes in family eye care. The company offers complete medical eye examinations and one of the most extensive in-office selections of contacts, frames and lenses. All Doctors Vision Center offices offer the latest in eye care technology and diagnostic equipment and also have in-house certified frames stylists and opticians.

For more information on eye exams and services, locations, doctors, online appointments or current promotions, visit Information about the practices and promotions as well as access to the “Digital Doc” for online answers on eye care or eye disease can be found on the company’s Facebook page at


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Mark Rosenberg
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