Columbus, OH (PRWEB) March 01, 2012
iZania Market Deals® is helping Black-owned businesses expand their reach to a wider audience of consumers with unique products and services not previously found in the mainstream marketplace. Based on the group buying business model, iZania Market Deals offers daily deals from premier Black entrepreneurs across the USA. This online initiative has the potential to reach thousands of new customers beyond traditional boundaries of small Black businesses. The iZania online community is a growing group of Black entrepreneurs and professionals who offer goods and services that target the “virtual Black community.”
Roger Madison, founder and CEO of iZania, LLC, says “The experience we have gained from more than 2.7 million email marketing campaigns has helped us to recognize the growth potential for small businesses with this marketing model. With iZania Market Deals®, we can rapidly expand the reach of our clients at an affordable cost.”
“The virtual Black community is a niche market that is rapidly growing. Black consumers have become more active online via social networks and mobile devices for social and business activities. We developed iZania Market Deals® as a premier channel for Black entrepreneurs looking to reach this rapidly growing audience of African American online consumers. Our go-to-market strategy includes an affiliate program that collaborates with other marketers that target African American Internet users, and extends the reach to thousands of additional users.”
iZania Market Deals® is targeting the fastest growing segments of digital users – Black Onliners and Digital Networkers. These segments of the virtual Black community are tech savvy mobile users who ‘network’ heavily using Facebook, Twitter, and their mobile devices. They are the most frequent users of Black websites and the most frequent online shoppers. iZania Market Deals® targets these buyers with direct email offers of items such as art, books, jewelry, cosmetics, health and beauty products, ethnic gifts, apparel and accessories from Black entrepreneurs.
This is how Roger Madison summarizes the commitment of the iZania team. “We believe that cooperative economics is the key to growth of the virtual Black community. Growing Black businesses will be able to offer job opportunities within local Black communities. There must be a greater degree of support to help provide opportunities within our community, and connect with opportunities outside our community. Our ultimate goal is to become the town square of the Virtual Black Community where business deals are made.”
Merchants and consumers can join this initiative at http://www.iZaniaMarket.com.