(PRWEB) March 01, 2012
The aim of making green technology information accessible to every person has been achieved with the launch of ExploringGreenTechnology.com.
The website cuts through un-necessary technical jargon and provides easily digestible information about green technology and sustainable living to everyday readers.
The site was founded by Greg Whitburn, who, after studying journalism at university, noticed a scarcity of quality, clearly worded green technology information on the web.
“After visiting a few wind farms and following wind-energy politics in the newspaper I realized that green technology is going to be a major, major part of our future,” Whitburn said.
"Then I started reading different websites and found that most were either so poorly written that I couldn't stand to keep reading, or saturated with statistics and technical lingo that no normal person could understand."
"So I started researching a little deeper and eventually decided to build a website myself.”
The website’s articles are written by Whitburn and a small team of freelance writers.
The core freelancers include an electrical engineer, a former solar engineering consultant currently completing a Wind Power Management masters degree, and an ecologist with a background in environmental education, marine biology, and conservation.
"These guys come from vastly different areas of expertise, so they've got unique approaches to their research and writing, which is an absolute advantage," Whitburn said.
It also explores the politics and socio-economic factors of green technology, including government incentives around the world and who the industry leaders are.
"We're trying to provide a means for any person to get an understanding of the basics of green technology, then offer a bit more detail in terms of data for people wanting to know more," Whitburn said.
"We decipher the overly-technical stuff so our readers don't have to,” he said.
"From the outset we thought it was important to get a range of voices on board. Having a mix of writers with different backgrounds means we can present a good perspective on everything from how the technology produces electricity, to the economics of green tech, to the environmental implications and latest industry developments.”