Chicago, IL (PRWEB) March 01, 2012
Clopton Capital, a commercial real estate loan and hotel financing provider based in Chicago, is stating that their current attempts to recruit commercial real estate brokers to refer them commercial real estate clients seeking financing has been largely unsuccessful. They believe that this is due to numerous factors including an inability to penetrate the real estate sales community and due to a mere apathy in most commercial real estate brokers to be involved in any part of the commercial financing process. The firm is exploring new ideas and has yet to find any idea that they feel will succeed in bringing them a steady pipeline of brokers who would advantageously promote the firm's commercial financing services.
The service the firm is most interested in promoting at present is their hotel financing program. They have recently decided to start promoting in-house and recruiting brokers outside of their firm to acquire prospects for hotel financing services. “You would assume that merely offering a generous split of commissions on hotel financing and commercial real estate loans would be enough to make the phone ring, but for the most part we have seen very little interest in arranging referrals from those within the sales side of the industry”, said Jake Clopton, the founder of Clopton Capital.
The firm intends to modify is recruitment tactics in the future until they find a scalable and profitable solution to their goal. Once they have found this solution they intend to make recruitment of outside professionals to promote their service a key part of the firm's daily operations on a perpetual basis. “It's merely a matter of making the right contacts and building the relationship where they can trust you enough to let you work with their clients," said Matt Reed, an associate of Clopton Capital.
For more information about Clopton Capital’s business loan services visit their website dedicated to them at CloptonCapital.com. To join their financial link exchange visit CloptonCapital.com/link.