Big Brand Theory Applied to Small Business Challenges in New Book from Master Marketer, Jim Joseph

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The Experience Effect for Small Business, from Publisher Happy About, Shows Small Business How to Drive Big Brand Success

Today, HappyAbout announces the release of Jim Joseph’s newest book The Experience Effect for Small Business, a follow-up to his award-winning first book released in May 2010. In that groundbreaking edition, The Experience Effect, marketing master Mr. Joseph delivered a critically acclaimed, straightforward volume of marketing advice that showed big business how to build the ultimate brand experience to create consumer loyalty. Now, he takes that big brand theory and applies it to the backbone of the American economy, small business, in The Experience Effect for Small Business.

While it is often said that small business is the key to our economic recovery, many are still suffering in the continued challenging environment. Small businesses simply cannot afford the same resources or access to big brand thinking as the large corporations. Jim believes that there’s no reason a small business can’t perform like a big brand, which makes this new book a timely must-read for small and medium sized businesses.

As Jim says, “It’s the experience that turns an ordinary product into a beloved brand. When all of the marketing elements come together in a cohesive and seamless way that adds value, a loyal customer is born.” Jim calls this “the experience effect.”

Filled with practical advice and real-life examples that will resonate with readers, The Experience Effect For Small Business teaches small business owners how to understand their target audience, conduct effective market research, craft a unique positioning, connect with customers on an emotional level, build efficient touch points, and ultimately build a successful brand. Readers will learn how to replicate the success of big brands with limited budgets and with few resources. Loaded with inspiration, Jim’s book will strike a chord with many small business owners in today's turbulent economy.

As Jim says on his daily blog at, “Marketing is a spectator sport, so let’s all learn from each other.”

About the Author, Jim Joseph

Jim Joseph is an award winning marketing master who has specialized in building consumer brands and agency businesses across virtually every consumer category. His impressive client list includes blockbusters Kellogg’s, Kraft, Nestle, IKEA, Cadillac, Tylenol, Clean & Clear, and Walmart. As President of North America for Cohn & Wolfe, Jim has the expertise and experience to consistently create seamless brand experiences for his teams and his clients.

Jim is a graduate of Cornell University and has an MBA from Columbia University. Fulfilling a lifelong dream (aside from writing), Jim teaches two courses in marketing at New York University modeled after his books The Experience Effect and The Experience Effect For Small Business. Jim’s first book won a Silver Medal at the 2011 Axiom Business Books Awards. His blog,, has an impressive industry following and received an Honorable Mention for best blog at the 2011 PRNews Digital Awards. A sought-after speaker, Jim is also a regular contributor in trade publications like PRWeek, The Holmes Report, AdWeek, and other industry publications. His Twitter chats @JimJosephExp around pop culture sporting events and award shows have reached near trending status, bringing marketing devotees together to comment on brand experiences.

About Jim’s Agency, Cohn & Wolfe

Cohn & Wolfe is a leading global brand communications agency committed to delivering the unexpected. Our award-winning marketing and digital campaigns supercharge brands through targeted, innovative strategies that captivate and motivate stakeholders. Our agency continues to be recognized for its creative spirit and imaginative mindset, ranking as one of Advertising Age’s “Best Places to Work.” We are decidedly more entrepreneurial and risk-taking that other agencies our size. Our culture nurtures the new, unleashes the unexpected, and celebrates ideas of all stripes. For everything we tackle, we create teams that will best deliver success. We combine social media evangelists with sustainability connoisseurs; corporate experts with consumer innovators. We then create programs that are pitch-perfect, eliciting each brand’s mission and charm.

PUBLISHER: Happy About
TITLE: The Experience Effect for Small Business
SUBTITLE: Big Brand Results with Small Business Resources
AUTHOR: Jim Joseph
PRICE: Hardcover $29.95, eBook $9.99
ISBN: Hardcover: 978-1-60005-206-4 (1-60005-206-1)
ISBN: eBook: 978-1-60005-209-5 (1-60005-209-6)

About Happy About®:
Happy About® books educate, entertain, and evoke. We publish books for both individual non-fiction business authors who excel in their field of expertise as well as corporations that want to establish thought leadership and lead generation through a series of books. Corporations interested in exploring publishing a book series should contact the associate publisher, Janae Pierre at, 408-921-1568. Non-fiction business authors should send an email to Ms. Pierre asking for the "6 questions" or go to this URL: To purchase a copy of this book, visit, or other leading online stores.

Press Copies:
A free copy of the book is available to the press upon request. Please email your request to

Press Contacts:
Sharyn Fitzpatrick, @themarcomguru
Phone: 650-814-5835
E-Mail: sharyn.fitzpatrick(at)happyabout(dot)info

Katy Kelley for Cohn & Wolfe
Phone: 212-798-9773
Email: katy.kelley(at)cohnwolfe(dot)com

Please send all interview requests to Katy Kelley at Cohn & Wolfe

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