Carolina Asthma & Allergy Center Names Opus 59 Creative Group Agency of Record

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Opus 59 Creative Group announces that it has been named agency of record for Carolina Asthma & Allergy Center. Scope of services includes strategic branding, content marketing, public relations and Internet development.

Opus 59 Creative Group announces that it has been named agency of record for Carolina Asthma & Allergy Center. Scope of services includes strategic branding, content marketing, public relations and Internet development.

Carolina Asthma & Allergy Center, P.A. is one of the largest asthma and allergy physicians group in the U.S., with 12 board-certified physicians practicing in eight offices in the greater Charlotte metro area.

“We were looking for a marketing partner that could lead us through a branding process that will serve the practice through our next growth period,” says Charles Furr, Administrator of Carolina Asthma & Allergy Associates. “We were impressed with Opus 59 Creative Group’s recent experience with large physician groups, and with their hands-on strategic process, which sets the tone for a smart, efficient marketing program for our group.”

“We’re thrilled to be working with Carolina Asthma & Allergy in this capacity because it affords us the opportunity to take a truly strategic and multidisciplinary approach,” says Derick Wells, Partner and Creative Director, Opus 59 Creative Group. “We have the opportunity to revamp the entire program and demonstrate bottom-line results.”

Since the beginning of 2012, Opus 59 has led the specialist medical practice on a process of strategic branding discovery and marketing planning. Opus 59 is charged with managing the practice’s branding, marketing, public relations and Internet presence. The group is starting a rebranding process that kicks off with a redesign of the Carolina Asthma & Allergy Center’s website.

About Opus 59 Creative Group
Founded in 2010, Opus 59 Creative Group helps clients grow and stay competitive in today's marketplace through marketing, design, public relations, Internet marketing, and social media services. We bring value to our clients through an outside perspective and our collective experience in a variety of industries. For more information, go to http://www.opus59.com.

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