TradeInsight Shoots to “Stop the Spreadsheet Madness” at Natural Products Expo West

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The TradeInsight Exhibitor Lounge at Natural Products Expo West 2012 will include a "Stop the Spreadsheet Madness" Pop-A-Shot Basketball Tournament. During the friendly contest and four day trade show, TradeInsight will educate and demonstrate how natural and organic CPG manufacturers can relinquish outdated processes and static spreadsheets to track and manage trade spend.

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As a leading provider of Trade Promotion Management (TPM) solutions for natural and organic Consumer Packaged Goods (CPG) manufacturers, TradeInsight is pleased to announce it will sponsor the official Exhibitor Lounge at the Natural Products Expo West trade show taking place March 8-11, 2012 at the Anaheim Convention Center in Anaheim, California.

With many natural and organic companies still relying on static spreadsheets and outdated processes to track and manage trade spend, TradeInsight will host a “Stop the Spreadsheet Madness” Pop-a-Shot Basketball Tournament inside the Exhibitor Lounge Friday, March 9 and Saturday, March 10 from 10:00 a.m.-5:00 p.m. During the friendly contest and throughout the four day trade show, TradeInsight will educate and demonstrate how growing specialty food and beverage manufacturers can relinquish spreadsheets once and for all and follow in the footsteps of Annie’s Homegrown, popchips, Pacific Natural Foods, Bragg Live Food Products and Stash Tea.

All exhibitors at Natural Products Expo West are invited to participate in the “Stop the Spreadsheet Madness” Tournament for a chance to win a $500 VISA Gift Card and three FREE months* of TradeInsight, the industry’s leading TPM solution. As more small to mid-size CPG companies recognize the importance of better managing the second greatest expense on their balance sheet, TPM technology solutions such as TradeInsight have emerged as a low-cost, low-risk approach to gain visibility into trade promotions. This shift in the marketplace afforded TradeInsight to secure 25 new clients in 2011 and achieve steady growth during the past three years, especially among manufacturers in the natural and organic space.

Located on Level 2 of the Anaheim Convention Center in Room 203B, the TradeInsight Exhibitor Lounge is an exclusive retreat from the busy trade show floor and welcomes exhibitors to check emails, print a boarding pass, charge cell phones or shoot hoops. In addition, the TradeInsight Exhibitor Lounge will provide exhibitors with complimentary coffee and tea daily from 8:00 a.m.-10:00 a.m. and 2:00 p.m.-4:00 p.m.

About Natural Products Expo West
Natural Products Expo West 2012 will take place March 8-11 at the Anaheim Convention Center in Anaheim, California. Attended by more than 58,000 industry professionals from across the globe, Natural Products Expo West is the premier trade show for the healthy products industry. The annual trade show brings together the latest products and fastest growing trends and thought leaders from multiple categories, including natural and organic living, supplements, specialty foods and beverages and health and beauty essentials. For more information about Natural Products Expo West, visit

About TradeInsight
TradeInsight, a global provider and thought leader in Trade Promotion Management (TPM) solutions, offers the only TPM software application in the marketplace that provides visibility of spending from the warehouse dock to the consumer. Founded in 1983, the company gives Consumer Packaged Goods manufacturers the power to integrate TPM into existing sales and marketing accounting systems to better track trade spend performance across the entire supply chain. TradeInsight’s low cost Software-as-a-Service (SaaS) application can be deployed in a matter of weeks not months with no upfront fees and a proven return on investment within the first year. To learn how to sell more and spend smarter, visit, call 800.463.6634 or browse TradeInsight’s online resource library of whitepapers, webinars and industry-related articles. Connect with TradeInsight on LinkedIn, follow the company on Twitter and become a fan on Facebook.

*Restrictions apply. See sales associate for details.


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Jamie Maier
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