The new economy has bred a new consumer, who stretches the value of their hard earned money to afford everyday items. Savvy consumers use information technology to put themselves at the center of the shopping experience.
Chicago, IL (PRWEB) March 01, 2012
Retailers have had to step up their competition to attract customers and prevent “showrooming,” where consumers shop in stores and research competitor’s pricing before buying their item online. These practices mark the beginning of a new era of consumerism, where consumers focus on how they can maximize the full potential of every dollar. Consumers have the option to find discounts for a variety of retailers in one centralized location at CouponTrade.com.
“The new economy has bred a new consumer, who stretches the value of their hard earned money to afford their everyday items,” CouponTrade COO Bradley Wasz said. "Savvy consumers use information technology to put themselves at the center of the shopping experience. CouponTrade is positioned to deliver coupons and discounted gift cards so people ultimately get the best deal."
CouponTrade, the online savings hub, helps consumers take advantage of savings on their mobile phones when shopping for a product in the stores. The practice to use coupons on mobile phones is on the rise, as 15% of the site's traffic comes from consumers shopping on their phones. Instead of researching various sites for discounts, consumers can access CouponTrade’s marketplace to see if a gift card or coupon is available to apply towards an online purchase. While the consumer might not be able to immediately pick up their order in the store, the consumer will get what they want at a discount and the brand will still get the sale.
“Retailers have failed to engage their customers,” CEO and founder George Bousis said. “Despite the fact that brands are competing for business, the people remain in control of where they shop. Our site gives consumers the option to get the best discounts on the items they want at different retailers.”
Because today’s consumers have little interest in brand loyalty, they will shop wherever they can get the most affordable deal. Since CouponTrade has hundreds of gift cards and a coupon database that has grown to over 1,500 retailers, consumers can spend more time shopping rather than doing endless amounts of research to compare discounts. The site has helped its users save over $130,000 since its inception last May and recognizes that consumers shop around to get the best deal online and in stores.
“If people can find discounts for everyday items they need on our site, then we have succeeded in our mission to never let free money go to waste,” Wasz said.
For more information on how to save on your in-store purchases with discounted gift cards and coupon codes, visit http://www.coupontrade.com.
About CouponTrade Inc.
CouponTrade is an online savings site where consumers are put at the center of the shopping experience, helping people get a discount on the items they want through using online coupon codes from the site’s extensive database. Since the Chicago-based startup’s inception in May 2011, the site has grown from its online marketplace where consumers could buy and sell their unwanted gift cards and daily deals to helping its users get a deal on everyday purchases. It is CouponTrade’s mission to help consumers take advantage of savings – free money that should never go to waste.