Online Privacy Bill of Rights and Do Not Track: Steps in the Right Direction, But Are They Enough to Protect Consumers?

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Anonymizer, Inc., http://www.anonymizer.com, the leader in consumer anonymity solutions, encourages consumers to take online privacy matters into their own hands by employing a comprehensive Internet security strategy.

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Consumers must take an active role in protecting their online privacy.

The recently announced consumer Privacy Bill of Rights and the browser-based Do Not Track button are designed to protect the online privacy of consumers and to set expectations for how companies should handle personal data. Anonymizer, Inc., http://www.anonymizer.com, the leader in consumer anonymity solutions, observes that while these initiatives will prevent some Web tracking, they will not stop all tracking. And, they still do not necessarily prevent advertisers from collecting and selling user data.

“We’re encouraged to see the consumer Privacy Bill of Rights and Do Not Track technology, but they are still not a 100% guarantee that consumers and their personal data will be protected,” said Lance Cottrell, Founder and Chief Technology Officer for Anonymizer, Inc. “While these initiatives are steps in the right direction, they should not be relied on exclusively. Consumers must take an active role in protecting their online privacy.”

In addition to opting out of tracking, consumers should adjust their browser privacy settings, block cookies, clear old cookies, and adopt a broad Internet security strategy that includes an online privacy product that prevents activities from being tracked based on their IP address. Products like Anonymizer Universal, http://www.anonymizer.com/homeuser/universal, help prevent unauthorized access to personal data on Wi-Fi hotspots and keep users anonymous online while at home, at work and on the go.

For more on Anonymizer, Inc.’s views on the Privacy Bill of Rights and Do Not Track initiatives, please visit: http://www.theprivacyblog.com/international/consumer-privacy-bill-of-rights-will-be-hard-to-enforce/

About Anonymizer, Inc.
As the global leader in online privacy, anonymity, and identity protection solutions, Anonymizer continues to push the envelope with products that allow consumers and organizations to remain safe, secure, and anonymous each time they go online. The company’s proprietary technologies address the needs of home users and businesses. With a pristine 15-year history of protecting customer online identities, Anonymizer’s products have set the standard in Internet privacy, and protected billions of web searches and personal communications. To learn more, visit us at http://www.anonymizer.com, follow us on Twitter, @Anonymizer, or like us on Facebook, http://www.facebook.com/anonymizer.

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Jaymelina Esmele
Anonymizer, Inc.
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