Avectra Announces 2012 Users and Developers Conference (AUDC) Innovation Award Winners

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Eighth Annual AUDC Event Celebrates Customer Successes

This year’s AUDC Innovation Award Winners are shining examples of how associations and non-profit organizations are utilizing web-based CRM solutions to reap maximum benefits for their organizations and their members

Avectra, a leading web-based Social CRM developer of web-based member and donor-based software for associations and not-for-profits, today announced its 2012 Innovation Award Winners at its annual user conference, the Avectra Users and Developers Conference(AUDC 2012), held February 26-28, 2012 in Orlando, Florida.

The Innovation Awards are presented to Avectra customers and partners in recognition of best practices and outstanding achievements accomplished with Avectra technology. The awards were peer nominated and selected by Avectra staff as well as a committee of users from the Avectra community.

Avectra Innovation Awards were presented to the following organizations in categories including:
o    Best eCommunication Strategy: Trout Unlimited with Real Magnet
o    Best Member Experience Using eWeb: American Institute of Architects
o    Most Innovative Use of the netFORUM Toolkit: National Rural Electric Cooperative Association
o    Best Website Integrating netFORUM and CMS: Association of Certified Fraud Examiners
o    Most Effective Implementation: League of American Orchestras
o    Most Innovative Integration with netFORUM: American Hospital Association
o    Most Radical Change to a Business Process: American Chemical Society and    National Federation of Independent Businesses
o    Best Use of a Social Community Platform: Metal Treating Institute
o    Outstanding Partner Award (Implementation): DSK Solutions
o    Outstanding Partner Award (Industry Solution): Expo Logic

“This year’s AUDC Innovation Award Winners are shining examples of how associations and non-profit organizations are utilizing web-based CRM solutions to reap maximum benefits for their organizations and their members,” said Richard Davis, CEO of Avectra. “Each year we are more and more impressed with our customers as they reflect true innovation in pushing the boundaries of our technology solutions.”

AUDC 2012 was a huge success with over 550 attendees, marking a 161 percent increase from the previous year’s event. The goal of AUDC 2012 was to assist Avectra customers in attaining maximum benefit from the Avectra Social CRM suite and the partner community, as well as to promote best practices in the evolving usage of association technology to achieve organization objectives. The event featured over 72 different sessions, including over 20 educational sessions that offered CAE credit. Avectra introduced new product solutions at the event including social member profiles, a member renewal center, enhanced automation with the A-Score™ and new social media monitoring features as well as new deeper fundraising and moves management functionality.

“We are honored to receive the Best Use of a Social Community Platform Innovation Award at AUDC 2012,” said Tom Morrison, CEO of Metal Treating Institute. “Avectra’s MemberFuse has been an extremely useful tool for our organization helping us to significantly increase our membership ranks and allowing more effective communication between the institute and its members as well as between the members themselves.”

About AUDC 2012
AUDC is designed for busy association executives, membership marketers, web strategists, technologists, project managers, and anyone looking to optimize their use of association technology to achieve objectives - improve member services, broaden member engagement (including new best practices in social media), expand organizational capabilities, and improve association staff quality of life.
With eight distinct subject matter tracks, AUDC is structured to allow each attendee to immerse themselves in the topics that are most directly relevant and of greatest interest to them.
To learn more, click here.

About Avectra
For the last 17 years, Avectra has translated our customers’ needs into a market-leading Customer Relationship Management system (CRM) – whether our customers serve members and non-members by the hundreds or hundreds of thousands. Avectra Social CRM is uniquely positioned to usher in a new era of membership and donor success with its ability to provide world-class member/donor management, a private online community, social media management, a powerful analytics suite, including Avectra’s proprietary A-Score™, and more. Avectra is headquartered in McLean, Virginia, with regional offices in Chicago and Orlando.
To explore the Avectra family of products, please visit http://www.avectra.com , or call 800-858-8272.

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Patrick Dorsey
Avectra Inc.
(703) 506-7037
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Matt McCarthy
PAN Communications
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