Vertster Announces Updated Conversion Rate Optimization Software: Introduces New Features, Simplified Pricing and Website Redesign

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• Update offers many new features and improvements to Vertster’s conversion rate optimization platform • New lowered pricing and industry-leading rate plans offer exceptional value for A/B and multivariate testing • Redesigned website offers a simplified layout and easier navigation for an improved user experience

Vertster, Inc.

Simply put, Vertster’s Conversion Rate Optimization solutions are designed to help online marketers close more business, improve their bottom line and enhance the effectiveness of their websites...

Vertster, Inc., a web marketing solutions company based in Salt Lake City, Utah, invites online retailers, online lead generation companies, marketing organizations, advertising agencies and SEO firms to visit its newly-redesigned website at http://www.vertster.com to learn about the updated features and improvements to its software platform as well as its new lowered pricing and simplified plans.

Vertster’s software update introduces several new changes and improved features to Vertster’s A/B and multivariate testing platform, which enables online retailers and online lead generation companies to increase conversions, generate more revenues and improve the effectiveness of their websites. Vertster’s upgrade provides its customers with the highest level of functionality, performance and ease-of-use in the industry. The update includes:

  •     New online signup feature
  •     Improved user interface and visual capabilities
  •     Improved usability and workflow
  •     New WYSIWYG visual designer
  •     New “codeless” test campaign builder
  •     Upgraded reporting and management features
  •     Simplified industry-leading plans and pricing

Scott Miller, President of Vertster, said “This update marks the beginning of a new era at Vertster. Based on our years of experience and knowledge of the needs of online marketers, we have invested a substantial amount of resources to develop the updates, which represents our dedication and commitment to the future of Conversion Rate Optimization.” Miller added “While most online marketers today are familiar with traditional marketing tools, many have yet to experience the tremendous benefits that can be achieved through targeted A/B and multivariate testing. Simply put, Vertster’s Conversion Rate Optimization solutions are designed to help online marketers close more business, improve their bottom line and enhance the effectiveness of their websites, and this update makes it faster, easier and more affordable for them to achieve these objectives.”

In conjunction with the release of its updated software platform, Vertster is also introducing new lowered pricing and simplified plans that have been categorized for different types of customers. Vertster offers three simplified service plans, each tailored to a specific business segment: small businesses, mid-sized businesses and large enterprises. Vertster’s new pricing and plans are revolutionary in the CRO industry. In addition, Vertster has retooled and redesigned its website by streamlining, updating and improving the navigation to enhance the user experience.

How does Vertster work? Many online marketers have launched or will soon launch marketing campaigns designed to drive traffic to their websites. These campaigns typically include print, radio, e-mail, billboard advertising, Search Engine Optimization (SEO) and Pay Per Click (PPC). However, many online marketers that are successful in driving traffic to their websites may still find it difficult to turn browsers into buyers. With Vertster’s Conversion Rate Optimization solutions, online marketers are able to utilize A/B and multivariate testing to test different layouts, pricing, shopping cart hierarchies, promotions, colors, graphics, packages, etc. to determine the best and most effective offers to present to visitors landing on their websites. Vertster enables online marketers to leverage every possible tool and strategy at their disposal to connect with website visitors and convert them into buyers, thereby maximizing the marketing ROI and profitability of online marketers.

About Vertster

Vertster, Inc. provides a hosted suite of website testing and conversion rate optimization tools to leverage A/B and multivariate strategies that help online marketers increase their profits and improve the effectiveness of their websites. Vertster enables companies to turn more browsers into buyers by helping them measure and track the effectiveness of online marketing creatives, compare and track the effectiveness of multiple websites or landing pages, and track the results and effectiveness of their keyword marketing campaigns. Vertster has been a leader in the website testing and optimization field since 2005, and has conducted successful conversion rate optimization campaigns for many online marketers, helping them to increase their conversion rates, increase site stickiness, decrease shopping cart abandonment rates and increase average order value.

Vertster is a division of U-PRO, Inc. a Salt Lake City-based web marketing solutions company. The name Vertster is contrived by combining the words conVERT and teSTER, which is exactly how Vertster helps companies improve their online marketing effectiveness. Vertster offers services directly to online marketers and also offers a private label program for advertising agencies, marketing organizations and search engine optimization (SEO) firms.

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Rich Cracroft
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