Mobiletech AS Expands its Business in North American

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Establish a US branch office and moves CEO to Washington DC Appoints former mobile director of the Washington Post to VP of Products.

Mobiltech AS, a leading provider of software that enables mobile Internet solutions, today announced steps to expand its business in the United States.

CEO and co-founder, Christian Erichsen has moved from its Norwegian headquarter to lead Mobiletech’s growth from their new office in Washington DC.

Peter Barclay, former director of mobile at the Washington Post, joins Mobiletech in the Washington office as Vice President Products.

“We’ve been privileged to work with some of the leading media brands, Like Washington Post, Time Warner Cable, Voice of America and The Globe and Mail in North America and Canada to help them break new ground with their mobile strategies,” said Mr. Erichsen. “It’s crucial for us to be here to support our clients on the ground and to grow our business further. We’re making sure we continue to be at the centre of innovation so we can continue to break new ground with our clients moving forward.”

“Companies in publishing and media have been the early adaptors. But businesses across all industries now realize they need a mobile strategy to engage consumers and broaden their reach both in the US and abroad. Smartphone and tablet ownership is growing rapidly amongst consumers here, and people increasingly use their mobile rather than a PC to go online. At the same time, only one in every five website is actually tailored for mobile devices. This is a huge opportunity for our products and services.”

In his role as VP Products, Peter Barclay will work closely with existing and new customers in the US and continue to advance Mobiletech’s offerings to stay ahead of customer needs.
“Peter will play a key role in our US operations. He brings extensive experience in mobile and digital products. From his role as director of mobile at Washington Post, and later as a consultant, Peter understands all aspects of mobile. Peter also brings 10 years experience from FedEx where he was responsible for managing digital products ranging from FedEx.com to integration tools that helped facilitate the shipping process. From strategy, through implementation to consumer issues, he understands what works and where the challenges are. He also has a unique insight into Mobiletech’s offerings because he used these to underpin his mobile strategy at the Washington Post.

“I am very excited to be part of the Mobiletech team and to grow its US presence. Having worked with Mobiletech products in the past, I know how companies can use their tools to deliver a superior user experiences to their mobile consumers. By using HTML5 and responsive web tools, their products are perfectly positioned for the US market. “ - Peter Barclay

To support US companies in their mobile strategies, Mobiletech provides a robust Platform that creates high-quality mobile web solutions that let companies reach all mobile consumers regardless of their mobile device; without the need to tailor specific applications.

About Mobiletech
Mobiletech AS is a global provider of mobile software and services. Our software lets companies reach all mobile consumers with just one mobile solution, regardless of their mobile device or operating system. This makes mobile projects simple to develop, easy to scale and more cost effective to manage. Our software is a market leader in its ability to give mobile users the best experience regardless of their device, because it is able to recognize each one individually and tailor the experience in real-time. This increases traffic to our customers’ sites, and is key to building customer loyalty and making mobile initiatives profitable. Established in 2005, over 300 companies rely on Mobiletech’s solutions to power their mobile strategies across 60 countries and 57 languages. Mobiletech is headquartered in Norway and has offices in Sweden, Denmark, the UK and the United States. For more information visit http://www.mobiletech.mobi/

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Christian Erichsen
ce@mobiletech.no
202-288-2947
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