Mobile Technologies can provide real-time sales and marketing insights to drive timely business decisions
Port Washington, NY (PRWEB) March 02, 2012
Paradigm Sample’s ™ CEO, Sima Vasa, will be speaking at the NLS Food Marketing Summit on March 6, 2012 in Palm Desert, California. The topic will be leveraging mobile technology for real-time data collection. "Mobile Technologies can provide real-time sales and marketing insights to drive timely business decisions and the NLS Food Marketing Summit is the ideal forum given the applicability to the industry," said Sima Vasa
About Sima Vasa
Sima Vasa has 20 years of experience in building and growing market research businesses specifically in the technology space. Positions she has held: Senior Partner at Momentum Market Intelligence, President of NPD Techworld at the NPD Group, Vice President of the Technology Division at NPD and a member of the IBM Market Intelligence Group. Sima is a former member of the Young Presidents' Organization. Sima holds an MBA in finance from the NYU Stern School of Business and a BS in marketing from Drexel University.
About Paradigm Sample
Paradigm Sample, an innovative global sample company based in Port Washington, NY, uses a consultative approach with clients to meet their end-to-end sample needs. The company specializes in hard-to-reach audiences and leads the consumer research industry in online and mobile panels. They represent an exclusive panel (North America, Europe and Asia), and provide even broader access through a global network of over 260 sample partners. They are driving mobile panel development and data collection innovation with MobilePulseTM, their real- time data collection capability. Paradigm Sample has sustained double-digit quarter-over-quarter growth since its inception in early 2009.