Digital Marketing Agency, ymarketing, Increases Traffic 100% and Leads 65%, with Super Bowl Ad Report Campaign

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Measuring and Analyzing the Impact of TV Commercials in Social Media Results Creates Added Media Exposure for ymarketing (

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We are happy that the media found our statistics to be both helpful and dependable and we hope to continue to be a trusted resource.

Orange County digital marketing agency ymarketing found online marketing success with its 2012 Super Bowl Ad Social Media Scoreboard Report.

The company’s detailed report and analysis highlighting the impact of Super Bowl commercials on post-game social media interaction was picked up by news media such as the Los Angeles Times and shared by top brands such as Chevrolet.

The Los Angeles Times wrote an article about the 2012 Super Bowl Ad Social Media Scoreboard Report and highlighted that ymarketing created a social media gauge of Super Bowl ad winners.

Additionally, ymarketing’s research found that the overall Social Brand Scoreboard winner was the Chevrolet advertisements. ymarketing’s 2012 Super Bowl Ad Social Media Scoreboard Report’s reputation was furthered when Chevrolet picked up on this attention and wrote a press release of its own announcing Chevy’s success as outlined in the report.

Using stats such as social mentions (reach, passion, and frequency), YouTube views, Facebook Likes and Twitter Followers, ymarketing compared the data between pre-and post-game to determine what increases could be attributed to the commercials. Through blogging, press releases, Facebook posts and tweets on Twitter, ymarketing created a campaign that helped increase site traffic to by 100% and leads by 65%.

An active cross promotion between ymarketing’s own blog and other social mediums led to an increase in web traffic more than 100% month over month. ymarketing’s blog presence provided opportunities to Facebook and Twitter about their posts, in turn growing their Twitter followers by 7% in two weeks.

“The Super Bowl Ad Social Media Scoreboard Report is meant to add a little dosage of fun and analytics insights to something people already enjoy.” said Donald Nosek, Vice President of Strategy for ymarketing. “We are happy that the media found our statistics to be both helpful and dependable and we hope to continue to be a trusted resource.”

About ymarketing:
ymarketing is a data-driven, digital marketing services company specializing in Search Engine Optimization (SEO), Pay Per Click / Search Engine Marketing (SEM), Digital Go-to-Market-Strategies, and Online Marketing Optimization. For more than a decade ymarketing has partnered with agencies and assisted companies by increasing revenue through generating qualified leads, acquiring new customers and increasing brand awareness online. ymarketing strictly focuses on strategies and techniques that grow revenue without increasing marketing expenses to drive positive ROI.

Recent awards and recognition include: #1 Fastest Growing Private Company - Orange County Business Journal, #12 Fastest Growing Private Company in LA/OC - Inc Magazine, and HubSpot Partner of the Year - HubSpot User Group Summit 2010.

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