SF Custom Chiropractic Dedicates March to Whiplash Awareness Month with Free Consultations

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Whiplash is one of the most common and well-known injuries from car accidents. During the month of March, Dr. Adam Jacobs, head treating doctor at SF Custom Chiropractic will be offering free consultations to people suffering whiplash due to automobile accidents in order to bring awareness to chiropractic care and Active Release Technique as a successful treatment.

Whiplash, Neck pain


While pain medications may temporarily provide minimal pain relief, chiropractic treatment has been a highly sought after form of care for whiplash injuries.

Whiplash is characterized by a sudden distortion of the neck also known as an acceleration flexion-extension cervical injury. This injury is caused from the force of an accident, which ‘whips’ the head violently from one direction to another, resulting in the tearing and irritation of the ligaments which support the spine. Whiplash can also result in the herniation or rupture of the soft cushioning discs that surrounds each of the vertebrae in the spine. While it is commonly associated with automobile accidents, whiplash can be developed from other injuries such as accidental falls, sporting activities or assault.

According to a recent study by A. Bartsch, L. Gilbertson, V. Prakash, D. Morr and J. Wiechel (2008) in the Annual Proceedings and Association for the Advancement of Automotive Medicine, approximately 120,000 people in the United States have reported symptoms of whiplash, which consists of a headache, difficulty moving the neck, or pain in the neck, back, arms or shoulders. These symptoms may take hours or days to appear, and can develop into lifelong health problems if they are overlooked as minor issues. Any form of trauma to the spine can disrupt the normal position and motion of the vertebrae which will affect nearby muscles, ligaments and discs. This form of misalignment is known as a vertical subluxation, which can produce an adverse effect on the nervous system. Damage to the nervous system can result in organ damage and an impaired immune response system. While medical doctors are trained to treat life threatening emergencies such as bleeding or surgical trauma, doctors specialized in chiropractic care are trained to recognize spinal damage. Often times, patients who are discharged from the emergency room after an accident will continue to report neck pain, which will continue to grow worse over time.

While there are different methods to alleviate whiplash, Dr. Adam Jacobs administers a unique combination of chiropractic adjustments and active release technique to help relieve neck pain. The use of Active Release Technique focuses on relieving tension and scar tissue in the neck muscles that was developed from the accident. While pain medications may temporarily provide minimal pain relief, chiropractic treatment has been a highly sought after form of care for whiplash injuries. During the month of March, Dr. Jacobs will provide extensive complementary consultation for those who have recently experienced whiplash after an automobile, motorcycle or sports injury. He encourages the San Francisco community to be aware of their health and to have a spinal checkup after an accident, no matter how minor.

About SF Custom Chiropractic: SF Custom Chiropractic opened in January 2011. Head treating doctor, Dr. Adam Jacobs received his doctorate of chiropractic from Palmer West College of Chiropractic. He has a master’s degree and a full body and long nerve entrapment certification in Active Release Technique.


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