There has been a tremendous increase in the use of mobile financial services for health. The case studies of emerging business models outlined in this paper demonstrate the scope and depth of these applications.
Washington, DC (PRWEB) March 01, 2012
The mHealth Alliance published a white paper today about the impact of linking mobile health with mobile finance. This paper identifies countries where this connection between mobile technology applications has had a positive impact, including Ghana, Haiti, Kenya, and the Philippines.
The paper, titled Advancing the Dialogue on Mobile Finance and Mobile Health: Country Case Studies, follows an initial report about the intersection between mobile finance and mobile health, which was published by the mHealth Alliance and World Economic Forum in 2011. The new publication coincides with a series of mFinance sessions at GSMA’s Mobile World Congress, taking place this week in Barcelona, Spain.
“When the first paper was published, we were able to see a clear analysis of the benefits of combining the application of these two mobile services,” said Patty Mechael, Executive Director of the mHealth Alliance. “Since then, there has been a tremendous increase in the use of mobile financial services for health. The case studies of emerging business models outlined in this paper demonstrate the scope and depth of these applications.”
The paper indentifies recent developments in the overlapping areas between mobile health and mobile finance, highlights key characteristics of markets and models that are most successful, and explores the remaining challenges that hinder future implementation.
“As mobile health and mobile finance projects continue to gain popularity, the global health community will turn its attention to universal health coverage that is often facilitated through the use of mobile financial services,” said Menekse Gencer, lead author of the paper and CEO of mPay Connect. “This paper explores how the link between mobile health and mobile finance may be leveraged to enhance access to health systems and extend the reach of insurance to the poor.”
Advancing the Dialogue on Mobile Finance and Mobile Health: Country Case Studies can be accessed at http://bit.ly/mfinancepaper.
About the mHealth Alliance
The mHealth Alliance champions the use of mobile technologies to improve health throughout the world. Working with diverse partners to integrate mHealth into multiple sectors, the Alliance serves as a convener for the mHealth community to overcome common challenges by sharing tools, knowledge, experience, and lessons learned. The mHealth Alliance advocates for more and better quality research and evaluation to advance the evidence base; seeks to build capacity among health and industry decision-makers, managers, and practitioners; promotes sustainable business models; and supports systems integration by advocating for standardization and interoperability of mHealth platforms. The mHealth Alliance also hosts HUB (Health Unbound), a global online community for resource sharing and collaborative solution generation. Hosted by the United Nations Foundation, and founded by the Rockefeller Foundation, Vodafone Foundation, and UN Foundation, the Alliance now also includes HP, the GSM Association, and Norad among its founding partners. For more information, visit http://www.mhealthalliance.org.