Cackleberries’ New Music Video for Young Children a Sign of the Times: Cybermanaged Team Collaborates on Educational Video

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Cackleberries Entertainment in has just released its third story-based animated music video for children. From content to production, “Secret Princess” is a sign of how corporations are both influenced by and influencing the definitions of work and family.

Speckles Release Butterflies: new music video in Oville

Speckles Release Butterflies

Not only does this video reinforce the message that the definition of family is changing, it also highlights the fact that technology is changing the way projects such as this are executed.

Cackleberries Entertainment in has just released its third story-based animated music video for children. From content to production, “Secret Princess” is a sign of how corporations are both influenced by and influencing the definitions of work and family.

The video features the story of how Speckles—the un-hatched egg or “dormi” of a queen monarch butterfly—became a Cackleberry that resides in the virtual world of Oville. The “finding a place to belong” theme is central to both the video and to the philosophy behind Cackleberries virtual world. The Oville community is designed to reflect our modern society in which it is normal for children to shuffle between the two households of divorced parents, be cared for by a single parent, live with extended family members or be raised in foster care.

When asked about the company’s approach to crafting stories, CEO, Eronne Foster, said, “The concept of families in all shapes and sizes is extremely important and we want our characters and stories to reflect that. No child-aged character like Speckles belongs to a particular family or parent. Belonging in Oville is more important. It’s an open arms community where everyone is accepted and cared for.”

Not only does this video reinforce the message that the definition of family is changing, it also highlights the fact that technology is changing the way projects such as this are executed. Ron Crown, Creative Director for this and all other Cackleberries animation, directed production of the video from what he calls a “virtual studio.”

Crown’s team consisted of five animators, a storyboard artist, director, assistant director, singer/songwriter, and himself as creative producer. The group collaborated from their homes located across British Columbia and Alberta. They met online in Skype to share ideas and documents, as well as used Google Docs and an FTP site to share larger files.

“Everyone on the team was connected in a Skype group all day,” said Crown. “Any questions were asked and answered by the group and it was actually more efficient than when we were working in a studio together and I’d have to call them all together to explain things.” Foster is also pleased with this new way of working. She said, “The success of this project opens the door for us to hire people from around the world so we can truly make Cackleberries a global product.”

The company will be making the “Secret Princess” music video available to anyone who signs up for a new, one-month membership free of charge. One month from now, when the new Oville Theatre opens, this video will also be made available to premium members. To sign up for a one-month membership, please go to http://www.cackleberries.com.

A sneak peek of the "Secret Princess" can also been seen on the Cackleberries Youtube Channel.

ABOUT CACKLEBERRIES
Cackleberries is a children’s edutainment (entertainment and education) company offering a website, animation, toys, games, music and more. Most importantly Cackleberries introduces young children, aged three to seven, to online education with a dedication to keeping them safe. Cackleberries protects children from the internet with the latest technology, provides family-friendly content, and never advertises to children. The living virtual world of Oville is a place for children to learn and play in a guaranteed safe environment.

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Susan Jarema, Marketing Director
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