First contact with creationalien, abducts bandLENS

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bandLENS has grown too big for its britches. The live music production studio evolves into creationalien and rolls out an entirely new suite of creative services.

Today bandLENS, the live entertainment network for musicians and fans, announces its plans to rebrand the company as creationalien--part of a strategy to expand its digital marketing scope and services. The company expects to complete this transition by May 2012, commemorated with a public re-launch party with free beer and live music.

bandLENS is an Austin-based production studio and digital marketing firm, whose mission is to promote emerging artists in the live music scene. Founded by three energetic students in the St. Edward's University MBA Digital Media Management program, the bandLENS cornerstone service is the capture, synchronization, and distribution of live music to increase the profiles of Austin's many talented musicians. However, the startup’s three founding members have seen the potential beyond live music and found the need to create a parent brand that reflects these additional capabilities.

“We still believe in the bandLENS mission, but we don’t want to limit our target market as we grow,” said creationalien co-founder and CEO Conrad Heinz. “The name confines us in terms of our abilities and demographics, and the goal is to expand the scope—not limit it.”

In the profoundly saturated music indutry market of Austin, TX, the archetype of the starving artist is all too common. While it is bandLENS’ mission to remedy this condition, the company needs to find additional revenue sources to sustain itself and its cause. This means appealing to a broader base of clients.

The rebranding campaign involves a complete overhaul of the company’s touch points and strategies. Instead of serving the end-user directly, the new Website markets specifically to business owners who want to increase their digital influence. bandLENS will continue as an operating branch of creationalien, and the Website directs traffic to the bandLENS site for those who want to see videos from their favorite local artists. Now more than audio and video production, creationalien also specializes in animation and motion design, digital promotion, event planning and promotion, PR management, and social media consulting.

“The creative possibilities for this company have really opened up for us with this campaign,” said Adam Finch, the co-founder and CCO of creationalien. “It’s like we have a whole new galaxy to explore.”

In May 2012, creationalien expects to officially introduce its new face to the public with a launch party at The Mill in East Austin. Open to the public, guests will enjoy free beer and live music from some of the bands that make up the bandLENS portfolio. More than an effort to raise awareness, the founders want to extend their gratitude to the numerous companies, artists, and individuals who helped make this expansion possible.

“The beautiful thing about working in Austin is the collaborative atmosphere,” said creationalien co-founder and COO Ryan Kuehl. “Everybody is working together to build something meaningful, and we have the deepest appreciation for those who helped us breath life into this little extra-terrestrial.”

ABOUT creationalien
creationalien is a multimedia network that specializes in creative content production, digital marketing, and enhancing online influence. Our services include audio/video design and production, motion design/animation, event planning/promotion, social media consulting, and PR management. For more information, visit http://www.creationalien.com

ABOUT bandLENS
bandLENS creates an interactive, musical experience shared between independent artists, their fans, and music junkies looking for a fix. With music getting back to its roots, amazing, undiscovered talents are making music, building a following, and growing it into a community of fans and supporters. bandLENS is a place where artists and fans contribute to the creation, growth, and continuity of independent music. For more information, visit http://www.bandlens.com

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