Friction Rubs Customers the Right Way as Wacktrap.com Makes Sharing Complaints Social

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Facebook may be moving toward "frictionless" sharing, but things aren’t overly-greased on the social network where users decide exactly what experiences they prefer to share and use to connect. Wacktrap.com is the only social network built around sharing and exchanging complaints and life experiences -- enabling customers, for the first time, to connect and directly communicate over similar experiences and find resolutions to company-related problems or gripes. “We like a little friction. It makes things stick,” says Wacktrap (http://www.wacktrap.com ) co-founder Shannon Miller. “And the stuff that sticks is the stuff that matters.”

While debates clash over clutter and online noise clanging around in the realm of social media, one social network boots the din and finds the grind vital. Facebook may be moving toward "frictionless" sharing but things aren’t overly-greased on the social network where users decide exactly what experiences they prefer to share. “We like a little friction. It makes things stick,” says Wacktrap ( http://www.wacktrap.com ) co-founder Shannon Miller. “And the stuff that sticks is the stuff that matters.”

Wacktrap.com is the only social network built around sharing and exchanging complaints and life experiences -- enabling customers in any industry, for the first time, to connect and directly communicate over similar experiences and find resolutions to company-related problems. Roughly 5,000 categories, covering virtually every aspect of life and business, comprise the startup that’s changing how people view experience and connect to the people and world around them.

“If customers feel like posting an experience or complaint online has been the equivalent of dropping it into a black hole,” says co-founder Suzanne Ziesche, “it may be pretty accurate. Rather than getting lost on Wacktrap, your experience gets found – and we’re connecting people and customers with the experiences specifically important to them.”

“Experience is the most powerful tie between humans,” says Ziesche. “It’s the reason we have friends -- and the reason we first turn to people we know when problems or new experiences arise. The problem: real-world circles are only so big and not everyone shares the same experiences. “Someone in the world,” says Ziesche, “does – and Wacktrap.com allows those people to connect.” Whether that experience lies across the globe or next door, that information and those people have remained out of reach. Wacktrap now makes those experiences accessible for the first time through an easy-to-use social network that allows users to find the pertinent stuff as easily as sharing.

To share, users choose from 30 basic categories using a drop-down menu to post experiences dubbed "wacks." Finding related experiences on Wacktrap is as simple as sharing, using the same dropdown menu that allows sharing. Users can skip through thousands of subcategories through a unique search that gets results fast – all in clicks. Filters allow a fast shift between broad searches of general categories to the most narrowed -- even drilled down to specific company brands.

“As things become increasingly lost in the social media realm, we’ve focused on developing Wacktrap to make sharing and finding the stuff that matters easy. That requires friction. We think that’s a good thing," says Ziesche.

The founders of Wacktrap believe there’s true power behind making experience social. “There’s been no option for customers to actually have the power of resolving their problem with a company, in its simplest form – by sharing, asking others how they’ve done it and what’s been effective. “No one knows a brand, or its problems, more intimately than the customer,” says Miller. “They know what those problems are, how to solve problems and have insight far beyond many people within companies themselves.

A wack is created with just ten words or more and users can add a photo, video and link with just clicks. Sign-up with Wacktrap.com is free, takes about 30 seconds and can be done directly at the website or while users are simultaneously logged into other social networking sites like Facebook.

Every Wacktrap user receives a full account stacked with features including Bookmarking for favorites, tracking of all posted wacks, both private and public on-site messaging capabilities and invites. Users can share their "wacks" or anyone else’s in seconds, directly to their Facebook profile, Twitter or over 300 of the world’s most popular sites like Tumblr and Reddit. The social network focuses on the power of relationships, prompting users to build a circle of online "Connections" as both parties confirm. “At Wacktrap we’re proving it really is who you know,” says Ziesche. “The most important people in your life may be the ones you haven’t met yet.”

The business and customer service expertise of Suzanne Ziesche and Shannon Miller has been featured in books, throughout the media and in publications including Newsweek Magazine.

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