Irvine Micropreneur Program Hosts Effective PR for Small Companies

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Phil Lauterjung, President of Integrated LeadGen Results and a Duct Tape Marketing Consultant, will show how to draft a press release that will fit any budget, be search engine friendly, and get broadly distributed - learn how to use PR more effectively.

Duct Tape Marketing Consultant Network

Duct Tape Marketing Consultant Network

We are very happy to have Phil Lauterjung back for this session. Phil has presented a number of times in the past, and his presentations are always full of great practical advice for our audience.

The Irvine Micropreneur Program, an outreach to the business community sponsored by the Irvine Chamber of Commerce, presents a webinar on Thursday March 8th at noon for small business owners. The topic will be Press Releases and Social Media, and the speaker will be Phil Lauterjung, Founder and President of Integrated LeadGen Results.

Robert Coleman, the host and President of the Pacific Venture Club, says "We are very happy to have Phil Lauterjung back for this session. Phil has presented in the past and his presentations are always full of great practical advice for our audience."

In this session discover:

  • Press release writing tips to ensure maximum search engine visibility and distribution
  • How to get a press release distributed by news wires and social media outlets
  • How to use press releases as part of an overall marketing plan to get more business
  • A 5-step plan of action which can be implemented today

As a member of the Duct Tape Marketing Consultant Network, Phil Lauterjung teaches these concepts to all of his clients as an integral part of the Duct Tape Marketing System. It is a crucial piece of the Lead Generation Trio that all businesses should be using to generate highly qualified leads. Phil explained, "The Lead Generation Trio includes public relations, advertising, and referrals. It's like a three-legged stool and without including all three the stool won't stand. Small businesses used to think that PR was only for large companies, but today it's very easy for smaller companies to use PR very effectively."

About the Irvine Micropreneur Program: The Irvine Chamber of Commerce presents free weekly webinars on business topics of interest to small businesses. Topics include ways to raise capital, how to market your product or service, how to develop new business opportunities, and much more. The webinars are available for all to attend and are presented every Thursday from Noon to 1:00 pm (PST).

About Integrated LeadGen Results: A member of the Duct Tape Marketing Consultant Network and a Nimble Contact Solution Partner, led by Phil Lauterjung. Phil has over 30 years of sales and marketing experience with both Fortune 500 companies and small businesses. Providing marketing strategies and plans for small to mid-size businesses using the framework of the world's most effective marketing system - The Duct Tape Marketing System.

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Irvine Entrepreneur ProgramIntegrated LeadGen Results