“The Spanish website marks another milestone in our commitment to providing a great fan experience for every Circuit of The Americas and Formula 1 enthusiasts.”
Austin, Texas (PRWEB) March 01, 2012
Circuit of The Americas™ today launched the official Spanish version of the CoTA website. Located at http://www.CircuitofTheAmericas.com, the new language website platform serves as a valuable resource for Spanish-speaking fans across the globe and, most importantly, for its neighboring country of Mexico. *As the largest minority group in the United States, the Hispanic market can now easily choose to view the Circuit of The Americas website in Spanish, the second most common language spoken across the globe .
“The Spanish website marks another milestone in our commitment to providing a great fan experience for every Circuit of The Americas and Formula 1 enthusiasts,” said Geoff Moore, chief marketing and revenue officer for Circuit of The Americas™. “We recognize the tremendous interest in Circuit of The Americas and F1 from the Hispanic fan base, and we know the Spanish translation will enhance their experience as we approach the 2012 FORMULA 1 UNITED STATES GRAND PRIX.”
The website is dedicated to providing updates and information to all those interested in the FORMULA 1 UNITED STATES GRAND PRIX™, V8 SUPERCARS™ and other events to be held at the venue in Austin, Texas. The website currently offers background information on the venue, the project team, FAQs, regular updates on upcoming series and events, as well as links to join the Circuit mailing and ticket interest list; news articles and releases; photographs and more. The Spanish version of the website is a part of the venue's outreach to Hispanic fans and consumers worldwide.
There are currently two Mexican drivers in the 2012 Formula 1™ season. Sergio Perez drives for the Swiss Formula One team Sauber, along with Kamui Kobayashi of Japan. Esteban Gutierrez is also currently part of the Sauber team as a test driver. The immense fan base supporting these drivers in Mexico and the U.S. will position the 2012 FORMULA 1 UNITED STATES GRAND PRIX™ as a home race for many Mexican fans.
“I am really looking forward to racing in Austin,” Sergio Perez said recently. “It will be the closest race to my home. I think there will be a lot of Mexicans (attending) because we do not have a grand prix at home, so this is the closest. I think it will be a very special race for me. I am especially really looking forward to this race and to discover more about the (new) circuit.”
*Lewis, M. Paul (ed.), 2009. Ethnologue: Languages of the World, Sixteenth edition. Dallas, Tex.: SIL International. Online version: http://www.ethnologue.com/.