MeridianLink Teams Up With GoBankingRates.com to Provide Added Online Marketing Expertise

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MeridianLink, developer of the industry's first account opening and loan origination platform, and GoBankingRates.com, a division of ConsumerTrack, Inc., which helps financial institutions connect to local consumers through their extensive web community, have signed an agreement to work together to help banks and credit unions optimize their online channels.

To provide their clients with additional online marketing expertise, MeridianLink, developer of the industry's first multi-channel account opening and loan origination platform, recently signed an agreement with GoBankingRates.com. A finance-related website owned by ConsumerTrack, Inc., Go BankingRates.com helps financial institutions connect to local consumers through their extensive web community, which includes more than 650 targeted city and state websites and receives more than 2 million visits monthly.

"We are very excited to enter into this partnership with MeridianLink,” says Martin Carr, Director of Strategic Partnerships for GoBankingRates.com. “Together, our solutions and services are a complementary fit. Our local GoBankingRates websites increase online awareness and drive hyper-focused web traffic directly to financial institutions. MeridianLink provides the necessary platform to capture the interest of these consumers by providing a seamless online account opening and loan origination solution.”

Using sophisticated web-based technology, the MeridianLink platform enhances the convenience and delivery of account opening and loan services. The platform includes XpressAccounts™ to handle account opening and funding, and LoansPQ™, an intelligent loan origination system, which streamlines every aspect of the lending process.

“MeridianLink is passionate about helping our clients maximize their online delivery channel,” says Edward Guerin, vice president of Business Development for MeridianLink, “and this new relationship certainly speaks volumes to that commitment. By driving more web traffic to financial institutions’ websites and then converting those unique visitors into new accounts and loans, our clients will be able to realize the full potential of their online channel.”

About MeridianLink
MeridianLink, Inc., developer of the industry's first multi-channel account opening and loan origination platform, is a leading provider of enterprise business solutions for over 20,000 end users in the financial services industries. The company’s passion for excellence is reflected in their web-based credit reporting, lending, and new membership/deposit opening technologies, which all enjoy solid reputations as being cutting edge, reliable and affordable. Based in Costa Mesa, California, MeridianLink is committed to creating “Smart Solutions” that deliver “Real Value.” For more information, visit http://www.meridianlink.com.

About GoBankingRates.com
GoBankingRates.com is a division of ConsumerTrack, Inc., a 7-year leader in online lead generation, performance-based marketing, and customer acquisition in the financial sectors. The company’s portfolio of websites includes financial sites http://www.GoBankingRates.com, http://www.GoInsuranceRates.com, and http://www.GoFreeCredit.com. These sites receive more than 2 million visits each month.

GoBankingRates.com provides daily content around personal finance and interest rate information, while connecting credit unions and banks to local consumers through their extensive web community. The network includes more than 650 local city and state websites. For more information, please visit http://www.ConsumerTrack.com or http://www.GoBankingRates.com.

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Branwyn Rhodes
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