Boohoo reflects on it’s EU marketing successes

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After successful growth within the UK market, boohoo has launched its own European website. Now four months on the quickly expanding fashion brand reflects on its European success.

Boohoo Online Fashion

Boohoo.com

Fashion weeks around Europe are the most influential in the world!

Starting from humble beginnings in 2006, boohoo.com was part of a pioneering set of online ‘pure play’ retailers to bring affordable fashion to the masses with just the click of a button. Now 6 years on, boohoo has paved its own way through the fashion maze by marrying together an eclectic mix of high fashion items at affordable prices. Today, with many awards under its belt, countless fashion trends later and a collection of the best fashion experts, boohoo has emerged through the dark days of the recession as the UK’s fastest growing internet retailer (2010) bringing their customers an exciting and vast fashion range from exclusive statement Dresses, simple separates and fabulous footwear to beautiful accessories making boohoo the ultimate shopping destination; all within a budget.

As boohoo turned around trends faster than you can say ‘maxi dress’, it was quickly becoming noticed by its fans, not just for its fabulous collection of dresses online but throughout social media channels. As a result boohoo now has one of the highest levels of interactivity with its customers via Facebook amongst the big fashion players, leading to their Drapers Award nomination for Best Use of Social Media in 2012. In 2011 boohoo noticed that more of their customers were logging on from around the globe, and as they looked to its neighbours in Europe for exclusive fashion inspiration it decided to open its virtual doors to its European customers who now can’t get enough of online clothes shopping.

In 2011 boohoo noticed that more of their customers were logging on from around the globe, and as they looked to its neighbours in Europe for exclusive fashion inspiration it decided to open its virtual doors to its European customers who now can’t get enough of Online Clothes Shopping.

So, how did boohoo adapt to give their thousands of European customers the same exciting shopping experience as their English counterparts when they were hunting for fashion online? Boohoo found that its new European customer base was just as fashion focused and price savvy as their English peers. “Having the ability to shop on a site where you can see a product at fantastic prices in your local currency, at a delivery price which won’t break the bank has proven to be very appealing to our European customers.” -- Antony Eden, Head of Digital Marketing, boohoo.

And how does an English fashion brand accommodate for differing fashion tastes and trends from around Europe? “It’s all in the design, as well as looking at our customers culture we will look at fashion inspired events around the world when we present a collection to the customers. Fashion weeks around Europe are the most influential in the world!" -- Caroline Evans, Design Director, boohoo.

For further information, images and press samples or for interviews with the team from Boohoo.com

Please contact
Katie Curran, PR Manager
Katie.Curran(at)boohoo(dot)com
or
Jenny Quinn, PR Assistant
Jenny.Quinn(at)boohoo(dot)com

For additional information please visit http://www.boohoo.com or follow us on twitter @boohooOfficial and http://www.facebook.com/BoohooOfficial

The boohoo website is full of the latest, on-trend clothes, shoes and accessories all at affordable prices. Boohoo are at the heart of fast fashion with a six-week collection turnaround, offering cutting edge, gorgeous styles the high street.

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